Before we discuss the difference between On-page SEO and Off-page SEO, We need to know what is On-page and Off-page Search Engine Optimization. So let’s start the discussion.
What is On-page SEO?
On-page search engine optimization is the process of increasing website traffic on SERPs to replace individual web pages. On-page SEO topics include title, meta description, header tags, alt tags, content optimization, image optimization, keyword research, and placement. If you don’t know how to do SEO, you can hire the best SEO marketing agency near your location. Additionally, if your business is in San Marcos then you can hire the best nearby San Marcos SEO Agency.
If you are an SEO learner, you might know about MOZ, MOZ says that every website owner spends 70% work on on-page SEO activity and 30% work on off-page activity. So you understand that the majority ranking factor is on-page SEO and not off-page SEO.
When you do on-page SEO the title of the content should be SEO-friendly and up to 60 characters. Also, the meta description of your content should be 160 characters. When you write content, primary keywords should be in your title, meta description, the first paragraph of your content, URL, and heading tags. If you do what I have discussed in the results you will see your website ranking increase within a few days.
What is Off-page SEO?
Off-page SEO technique refers to increasing website traffic organically by building backlinks and improving website ranking position. If your web pages are on SERPs and if you want to increase your ranking position in the top 10 then you need to build backlinks on specific web pages. Google, one of the most popular search engines, says that the higher the website crawls, the higher the website’s ranking and traffic. If your web pages are crawled more, the website will get more traffic. So we build backlinks to increase web page crawling. Ultimately, if the website crawling budget improves, the website ranking will also improve.
When you create backlinks to your specific web pages, remember that any backlinks are specific and related to the content. I mean if your website is related to clothes and you write clothes-related articles then you get backlinks from movie websites then there is no relevance between them. As a result, your website’s ranking by search engines will decrease.
Difference Between On-page SEO and Off-page SEO
Techniques that are used in On-page SEO
When it comes to increasing website traffic through SEO most website owners work 70% in On-page SEO activity.
- Keyword research and Optimization
- Title and Meta Description Optimization
- Content Optimization
- User-friendly content
- Header tags
- Image Optimization
- Interlinking Optimization
- Check mobile-friendly page
- SEO friendly URL
Techniques that are used in Off-page SEO
In Off-page SEO we have to do different backlinks to increase website traffic and ranking organically. Here I have listed some Off-page SEO link-building techniques please read below. Off-page SEO is nothing but order to increase website ranking and more traffic to your website.
- Article submission
- Web 2.0 submission
- PDF Submission
- PPT submission
- Forum submission
- Social bookmarking submission
- Image submission
- Video submission
- Infographic submission
- Blog commenting submission
- Directory submission
- Business listing submission
- PBN submission
- Profile creation submission
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