The undertaking has always been important, but in this world of ours, in which technologies and new forms of consumption open up very interesting fields for new companies or start-ups, it becomes something crucial in dynamic and prosperous societies.
You may be thinking of starting a business, or you may even have already started; If so, you may also have not even thought about insurance, except in those plots where you must do so because the regulations require you to insure yourself. In that case, you may think that insurance is not for you; that it is better to leave the reflection on the protections that you will acquire for a later moment when you are more settled.
Think twice.
An entrepreneur is, by definition, a person who takes a risk. A very big risk. His idea, that idea that he wants to carry out with his project, is his risk. No one is sure their idea will work; he has, of course, the suspicion that his potential clients may like him. But he doesn’t know. Therefore, to undertake is to risk.
Calculated risk is what separates the entrepreneurs from the reckless.
To take risks, however, you have to do it in a calculated way. That’s what distinguishes the entrepreneurs from the daredevils. As soon as the idea stops being just that; as soon as it becomes a real product or service, a way of marketing and finding customers, and after-sales service, etc.; As soon as it happens to be any of these things or all of them, you become subject to more risks than the pure risk that the idea does not work, does not like it.
The insurance, or rather the set of insurances that, according to the profile of your activity, are suitable for you, can be seen as a simple mechanism aimed at allowing you to focus on your idea, on making it real, on making it grow. The risk of your project is so great that it makes no sense to feed it by adding other adjacent risks: the risk of making a mistake and selling a defective product, the risk of having billing problems, the risk of a fire putting you back in the Start box.
Because in the game of entrepreneurship, there are also bad squares that can delay your evolution or even put it in danger, the smart thing to do is keep a few jokers up your sleeve. Insurance and saving bonds can operate like that wild card; It has already done it many times in favor of the entrepreneurs who preceded you in the dream of building something great.
You take care of yours. Of your idea. You don’t need to take any more risks.
