We are a web design company serving clients in Glasgow and across the UK. Our expert team is here to help you build your dream website and turn it into a success story.
The first step in the digital strategy process is research into your business, target audience and market environment. This will provide your web design specialist with the insights and data they need to formulate recommendations for your site.
Compatibility
Creating a website that is compatible with all browsers and devices is a critical part of website design Glasgow. It’s important for SEO, as it allows your pages to be viewed by search engines, making your business visible to more customers. It also improves the user experience by ensuring that visitors can view your website no matter what device they’re using.
There are several ways to make your website compatible with different devices and browsers, including responsive web design, which resizes the layout of your site for mobile devices. This is especially useful if you want to ensure that your site looks good on all types of screens, such as tablets and smart phones.
Another way to improve the compatibility of your website is by incorporating Cascading Style Sheets (CSS), which is a language used to create reusable styles for your page content. This makes it easy to change the fonts, colors, and layout of your pages without having to write them into every HTML tag.
In addition, CSS helps you create eye-catching graphics that will help you stand out from your competitors. These graphics are typically animated and use motion to enhance your website’s appearance.
Regardless of how you choose to implement CSS, it’s crucial to ensure that your website is properly indexed by search engines so that it can be found easily. This means that you should have a well-crafted title and description for your site, as these elements are what will appear on search engine results pages.
You should also include a clear call-to-action that encourages your visitors to take action, such as signing up for a newsletter or downloading a free ebook. This will increase the likelihood that your visitors will convert into customers.
Finally, you should include a contact form that allows visitors to reach you directly. This will help you collect more leads and sell more products.
A good web design Glasgow company should have a team of experienced professionals that can ensure that your new website is created in a way that will boost your business and increase your sales. These experts should have experience in creating websites for a variety of businesses and industries. They should also have extensive knowledge of web design, graphics, and SEO. This will give you the confidence that your new website will be effective and profitable in the long run.
See Also: nicepage coupon code
Navigation
A website is the online face of an organization, so it needs to be appealing and easy to use. Moreover, the way a website is laid out can impact users’ feelings and visit durations.
A user-friendly web design Glasgow can also help you get the most out of your marketing budget. A good site can also help you increase your search engine rankings and improve your conversion rates.
Whether you’re launching a brand new website or redesigning an existing one, the navigation is an important component to keep in mind. Without a well-designed navigation, visitors won’t be able to find the information they need and may bounce off your page in frustration.
Your navigation should be consistent across all your website pages to prevent confusion. For example, if you have an underlined link on your homepage and blue links on your ‘contact’ page, your visitor might not know which ones are clickable and which ones aren’t.
You can even use a similar style for your primary and sub-navigation menus to ensure that they look logical and unambiguous. For example, Madewell has consistent link styling throughout their navigation, which helps users understand that links on the primary menu are more important than those in the sub-navigation.
For ecommerce sites, you should include a shopping cart icon and a link to your storefront. This allows you to offer visitors a complete experience, and it can help you build trust and confidence with your brand.
There are a few things you should consider when designing your navigation menu, including the number of items and the order they appear in. Keeping your navigation to seven items can help you create a more intuitive structure and streamline the flow of information for your users.
Cognitive studies suggest that links that appear first or last in a list are more easily remembered by viewers than those that appear in other positions. This is referred to as the primacy effect and the recency effect, respectively.
It’s also important to remember that you should only include the items that are most essential for your business. If you have a complex or detailed product catalog, for example, you might not need to put all of it in your main menu.
Accessibility
Accessibility is the ability to use and enjoy technology, including websites, in an equal way. It is important for everyone, but especially people with disabilities. The web is a growing and increasingly popular medium, so it is important that content and design are accessible to the largest possible audience.
Websites need to be designed and built so that they can be accessed by as many different people as possible, regardless of the device they are using or their location. This includes people with disabilities who may have visual or motor problems, cognitive impairments or learning difficulties, deafness, and other health conditions.
This is particularly important for websites and apps that are used by children and young people. This is because children can be more vulnerable to disability discrimination than adults, and so ensuring their digital experiences are inclusive helps ensure that they can benefit from the internet and learn online.
It is also important to ensure that content and designs are compatible with mainstream technologies, such as screen readers or Braille devices. This makes it easier for people with disabilities to access information, and allows people who have disabilities to communicate with others.
In addition, accessibility standards must be followed across the entire website, not just on individual pages. This includes page layout, images, and audio. It also includes navigation bars and other elements that are commonly found on a single page.
A recent study of university homepages in the UK showed that most webpages failed to meet web accessibility standards (87.9%), and only a small percentage met all of them. This means that universities should take more care when developing their website to ensure that they are accessible.
Several automated tools were used to evaluate the accessibility of university homepages, including EIII and WAVE. These tools are relatively new to the research field, but they have been proven effective in identifying accessibility errors.
Although the results show that most UK university homepages are not yet compliant with web accessibility standards, it is possible to make them more accessible. Ultimately, this will improve the user experience of people with disabilities and will future proof them against new technologies.
Design
A good website design Glasgow can help your business stand out from the competition and attract new customers. It should also be easy to navigate and have features that will improve your search engine ranking. You should make sure to choose a company that has experience designing and developing websites for a range of businesses and industries.
A Glasgow web design agency will take into account your company’s objectives, brand mission and market landscape to come up with an effective website design. They will also analyze your target audience and main UVPs to create a website that will deliver results.
They will also make sure that your website is mobile-friendly, which is important because more than half of global internet traffic comes from mobile devices. A responsive website will resize to fit the screen of any device, making it easier for users to access your website on the go.
Most Glasgow web design companies offer a wide variety of services, so it’s important to find one that fits your needs and budget. Some of these services include launching and hosting your website, maintaining it after launch, and creating SEO-friendly content for it.
You should also make sure to choose a company that provides excellent customer service and has a proven track record of success. You can do this by looking at their portfolio and customer testimonials.
Another thing to consider when choosing a web design Glasgow agency is their billing model. Most agencies charge a flat fee or hourly fees, depending on the size and scope of the project. They may also provide a yearly retainer to help you manage your website in the future.
A good website design Glasgow will feature eye-catching graphics and a clean design that will draw visitors to your site. It should also be able to generate sales, so it is important to hire a team that has the expertise to design and develop an attractive website that will meet your business goals. You should also make sure to choose a team that will be able to meet all of your deadlines and that will work closely with you to achieve your objectives.
