The beauty industry has expanded tremendously as a result of growing customer demands. The global beauty sector is anticipated to grow at a 4.75% yearly rate as more trends appear and gain popularity. The majority of this success can be ascribed to the various aesthetic standards that each nation supports, which results in a vast variety of products being delivered globally.
Even while many customers might profit from such an accomplishment, it also increases the competition your business will face. As more companies enter the market, protecting your brand will become more challenging. This means you’ll need to continue seeking out novel and distinctive strategies to make your brand stand out and draw in your target market. Use of your product packaging is one of the best ways to achieve this.
A common marketing strategy that can assist in differentiating your business is developing an alluring product packaging design and providing a pleasurable unwrapping experience. These designs may also help you build stronger relationships with your customers while raising your market value. The question is, however, how to go about designing the ideal type of custom packaging for your brands.
Selection of packaging materials for custom cosmetic boxesÂ
When designing your cosmetic boxes, you have several different packing materials to pick from. The most frequent substances used to make them, meanwhile, are paper, Kraft, and cardboard. Although each of these materials has pros and downsides, it is critical to understand how each will perform the best for your project.
Consider the intended function of the custom boxes as well as the quantity required. It will assist you in selecting the appropriate sort of material depending on your requirements. Following are some of the most crucial materials for that aim.
HDPE (High-Density Polyethylene)Â
HDPE is a typical polymer used in cosmetic packaging. It is a very robust material that is also resistant to moisture and chemicals (although some essential and fragrance oils can cause a collapse of bottle walls).Â
It is designed to withstand temperatures ranging from -100oF to 120oF, making it more resistant to weather-related damage. HDPE can also be recycled easily. Companies sell HDPE bottles in several different forms, as well as a multitude of closures, to allow you to truly tailor your finished version.
The benefits of HDPE
Despite its ubiquity, there are certain benefits to consider before adopting HDPE for your usage:
- Cost-effective
- Temperatures range from -148 to 176 degrees Fahrenheit
- Non-leaching
- UV-resistant
- Dishwasher friendly
- Most chemical solvents do not affect it
- Stiff material
PET (Polyethylene Terephthalate Plastic)Â
PET, like HDPE, is lightweight and fairly robust. PET has a heat resistance limit of -40°F to 120°F, making it resistant to climate degradation. Unlike HDPE, which has a foggy look, PET is clear as glass and is available in a wide range of hues, including cobalt blue, amber, and crystal clear. PET is also simple to recycle, offering it an eco-friendly packaging choice.
The pros of PET
The pluses of PET material are the following:
- Blow molding, injection molding, and extrusion are all options
- Transparency (although dye additives are permitted) and gloss with magnifying glass effect
- Wear resistance is excellent
- Excellent sliding coefficient
- Superior chemical and thermal resistance
- Mechanical qualities that are second to none
- A good price/performance ratio
- Recycling is ranked first
- It is light in weight
Cosmetics boxes made of wood
If you’re looking for a wooden box for cosmetics, the very first thing you’ll need to do is decide what kind of wood you desire. Remember that only particular cosmetics can package in that material. If you would like your box to be built of oak, the planks must always space closely.
When the planks are near enough, they add more strength and resilience to your box, allowing it to last longer. Different woods, including mahogany or teak, are also options. Mahogany has a reddish-brown tint and is quite hard. With extensions, it will offer your cosmetics a distinct regal touch.
The perks of wooden cosmetic packaging
The benefits of employing wooden packaging material are listed below:
- Long-lasting and renewable
- Environmentally conscious
- Perfect for large items
- Stackable
Elegant glass packaging for your cosmetic
Glass packaging will undoubtedly make an impression on your customers. It is among the most inert of all packaging materials and it will not react with 99% of all items or substances. It can be extremely elegant and comes in a wide range of sizes, patterns, and colors. It is also simple to trash.
When selecting glass packing choices, keep shipping in mind; locate a robust jar or bottle that will be less likely to break during transport or if a customer accidentally drops it in the shower or bathroom. Because glass weighs far more than plastic, weight plays a role in both the cost of shipping to the client and the expense of having the jars or bottles transported to you.
The advantages of glass cosmetics packaging
Below are the amazing pros of using glass material:
- Glass can be expensive
- A luxury sensation and aesthetic
- Glass is 100% recyclable
- Decrease glass manufacturing’s carbon footprint
- Extended shelf life
Plastic packagingÂ
Some may be shocked to see plastic in the category, but it is among the most commonly utilized materials in custom cosmetic packaging. Plastic has several properties that make it an excellent solution for cosmetic boxes. The first quality is the general safety of plastics.
When selecting a material for product packaging, you would like one that will not leak or break and potentially hurt those who come into contact with it. Plastic is a reasonable alternative because it can be sealed without leakage and can sustain high temperatures without melting.
The positive sides of the plastic cosmetic boxesÂ
Let’s have a look at the top perks of plastic substances:
- It’s long-lasting. Plastic can be as tough as steel
- It’s not heavy. Plastics are valued for their lightweight
- It is long-term
- It’s adaptable
- It is inexpensive
Wrapping it all up
Choosing a box for your cosmetic product might be difficult, but if you plan ahead of time, you will reduce the amount of time it takes to find the appropriate container. Know whatever you want, whether it’s sustainable packaging or a fully bespoke container. Visit multiple providers and be prepared to ask questions to ensure you get exactly what you’re looking for.
