Telemarketing has been a long-standing practice for companies to reach out to potential customers and turn them into loyal customers. While businesses now rely heavily on online platforms, many still use telemarketing to their advantage. However, the way companies conduct their inbound call center services has changed over time.
Telemarketing services no longer solely rely on phone calls. Call center agents can use various communication tools, such as video calling and conferencing, to collect customer data and generate leads. Additionally, they no longer have to randomly call people from yellow pages, as offers are now targeted towards specific audiences.
Understanding Telemarketing: Definition and Purpose
Telemarketing is a direct marketing method where sales representatives, known as telemarketers, contact potential customers over the phone or web conferencing to offer them products or services. Telemarketing can be divided into two categories: inbound and outbound calling.
Inbound telemarketing involves telemarketing companies reaching out to their existing customers or those who have previously shown interest in their products or services. In this strategy, clients are expecting a call from the telemarketer.
On the other hand, outbound telemarketing is a proactive sales approach where telemarketers contact potential customers who have not previously shown interest in the company’s products or services. Cold calling is an example of outbound telemarketing.
Outsourcing Your Telemarketing
Telemarketing is the process of selling products or services over the phone, and telemarketers are the individuals responsible for making these calls. Their goal is to create brand awareness and persuade potential customers to purchase the offered products or services.
Due to the COVID-19 pandemic forcing many individuals to remain at home, telemarketing has emerged as a favored method for businesses to connect with potential customers. However, it’s important to remember that these telemarketers represent your company.
You wouldn’t want unprofessional or deceitful telemarketers to damage your brand’s reputation.
To avoid this, many businesses choose to outsource their telemarketing needs to call centers. By doing so, they can ensure that professional and well-trained telemarketers represent their brand when making these important calls.
Advantages of Telemarketing Call Centers
Outsourcing is when a business hires skilled workers from another company to perform specific tasks for them. There are many advantages to outsourcing, including saving money on overhead costs by up to 70%, not having to worry about providing equipment, internet, or benefits for employees, and more efficient distribution of work.
By outsourcing your telemarketing team, you can save money while ensuring the quality of your remote workers and their performance. Call center workers in popular outsourcing destinations, such as the Philippines, are held to a high standard. This is why the Philippines has been named the world’s call center capital, meaning that they have a lot of experienced and skilled workers who can help businesses with their telemarketing needs.
Factors to consider when choosing a telemarketing call center
Choosing a call center provider for your telemarketing team requires careful consideration of your standards and goals. To ensure success, it’s important to define your vision, target market, and desired outcomes. However, with over 700 options to choose from, finding the right fit can be overwhelming. Here are some important factors to consider when outsourcing your telemarketing staff to a call center:
Company culture is critical to productivity, efficiency, work ethic, and work-life balance. Look for an outsourcing provider whose company culture aligns with yours and encourages employee input, continuous training, and growth opportunities.
Flexibility and scalability are essential for a provider to adapt to your business needs and support your growth.
Performance and call statistics are important indicators of success. Evaluate the provider’s past telemarketing campaigns and call statistics to ensure they have a track record of success.
By dedicating time to research and assess possible telemarketing collaborators, you can make an informed choice and choose a service that aligns with your standards and objectives.
The Benefits of Outsourcing Telemarketing to the Philippines
The Philippines is a top destination for outsourcing services worldwide, only second to India. This is because of its large workforce that can speak English, affordable costs, and cultural compatibility with the Western world. As a result, businesses looking to outsource find the country very attractive.
It’s easy to find a business process sales outsourcing (BPO) company in the Philippines. There are numerous outsourcing providers located in strategic business districts throughout the islands. Outsource Accelerator’s Outsource Directory alone lists over 700 BPO firms, each with its own specialties, telemarketing services, cost-effective pricing, cutting-edge technology and equipment, and access to a wide pool of talented staff. With so many options available in the Philippines, businesses have a wealth of choices to choose from.
