Top Tips to Help You Level Up Your Marketing Team

The world of marketing is infinitely complex and ever-changing, making it an exciting aspect of business for any entrepreneur looking to get ahead in the modern age. 

Fully optimizing a team of talented marketing professionals can be a tough yet immensely rewarding endeavor for companies of all shapes and sizes, and if you’ve never had to do it before, it’s tricky to know where to start. 

From the talent to the tech and everything in between, there are plenty of details to account for. If you happen to be on the lookout for new ways in which to level up your marketing department, then you’re in luck, as there are more than a few ways to get the ball rolling in the right direction. 

Your marketing team needs to get their hands on the right ingredients in order to thrive, and as a leader, much of the responsibility to provide them with this falls upon your shoulders. Here are some top tips to help you get started. 

Introduce the Right Marketing Asset Software

A good digital asset management (DAM) system can be a real game-changer, as it generally makes life a whole lot easier in terms of getting organized. 

Marketing teams often need to deal with countless digital assets on an everyday basis, especially in today’s online world. From logos and fonts to videos and infographics, if they’re not easily accessible, even the smallest of tasks becomes needlessly time-consuming. 

A good DAM system can support your marketing team and ensure that they never have to waste time scouring your network for assets ever again. Plus, it can minimize the odds of assets going missing. 

Once you choose the right software for advertising, you might find that your teams’ workflow becomes much easier to manage in general. Without the right tools for the job, you could be putting yourself at a competitive disadvantage, so make sure you settle on software that suits your team down to the ground. 

Make Collaboration Easy

Marketing usually thrives on cross-department collaboration, which means you need to make this as easy as possible for your team to carry out. 

Teams need to be able to communicate quickly and effectively in order to share assets, make edits in real-time, approve content, and tackle deadlines, among a host of other factors, and again, a good DAM system can help you with this. 

You can also encourage collaboration in general while making sure that your projects have the space to flow between departments from start to finish. 

Collaboration can inspire creativity, too, so for those chasing innovative new ways of getting your brand noticed, it’s well worth putting some time and effort into. 

Define Your Brand 

Marketing teams need to be fully on board with all the machinations of your brand. What are your values? What is your preferred tone of voice, your message, your position in the market? These are all incredibly important questions that need to be asked every time you create content, and your employees need to know this. 

A clear and cohesive brand identity gives your marketing team a solid foundation to work with, and you can work with your team to come up with this.

If everyone champions your brand, you’ll likely find it easier to create marketing content that aligns with your creative vision for the company. 

Encourage Creativity

Standing out is difficult, so it’s time to start thinking creatively in terms of marketing. By encouraging free discussion, listening to ideas, and entertaining even some of the wildest notions, you create an environment in which your team feels comfortable to express their thoughts. 

Encouragement can go a long way in this regard, and it often means a great deal when it’s coming from the top. 

Regular brainstorming sessions can provide the kind of mentally stimulating atmosphere needed to encourage creativity, as can placing emphasis on individuality and flexibility. 

Avoid Micromanagement

Micromanagement is the bane of the modern employee, particularly now that many businesses have fully embraced remote working and flexible scheduling to amazing effect. 

It is vital that you try and avoid micromanaging your team in favor of offering them the space they need to thrive and help their ideas flourish. 

It’s important that you offer guidance and support whenever necessary, but top talent can be counted on, provided you can trust them to get the job done. 

Trusting your employees to take on the roles without needing to be chaperoned is a must. Trust is a shared responsibility; if you can trust your team, they’ll feel more comfortable with trusting you too. 

Offer Training

Periodic training is a superb way of keeping your employees in the loop. It can help them sharpen their existing skillsets, inspire them to strive for continuous professional development, and keep them engaged. 

Marketing is always evolving, so it’s important that your employees evolve with it. Otherwise, you risk falling by the wayside while your competition continues to move forward. 

Training helps your employees to produce a consistently high quality of work while mitigating the chances of making mistakes. Plus, it can help them feel personally fulfilled in the workplace, as they’re always getting the chance to develop new skills. 

Focus on Content

Good content is still the ruler of the roost. No amount of meticulously crafted metrics will carry you to success if you don’t have quality content to put your name to. 

Focusing on the details of the content, such as the tone of voice, the quality of the writing and images, ad placement, and branding can help your marketing team level up in no time. 

Create Buyer Personas

Your team needs to know who they’re targeting in order to create the perfect marketing strategy. It’s worth taking the time to create accurate buyer personas to add a greater level of depth to your creative choices. 

Ultimately, marketing flourishes when it’s designed for the right audience, and if you have a talented team with the tools and the support to do this, you can’t go too far wrong. 

BUSINESS DAY