When we think about how much social media has evolved in the past decade it leaves us awestruck every time. There was a time when social media was this place we opened and surfed through at the end for some relaxation.
Although, the case hasn’t altered that drastically but now it is just part. Social media has evolved into a new dimension. Now, it is a different portal all together where you will find everything.
Now, if you are owning a business and want to keep an intricate look at your supply chain then this is the article for you. Yes, supply chain; social media doesn’t fall short of advice when it comes to making the business journey easier.
In the excerpt below we will dive into how Social Media Puts Supply Chain Change at Your Fingertips.
Why Social Media For Supply Chain?
Several companies are utilizing social media to understand customer needs a little better. When it comes to supply chain management, the shippers can have insight into what products are high on demand, how they are getting distributed, and how the supply chain can be improved.
Like any other tool, social media can be used as a means to gather more information and help many companies in hopping ahead of their competitors.
Shippers and Senders can also use these social media channels to understand consumers’ shopping habits. A customer who tweeted a message promoting your products may indicate an increase in demand. Here’s how managers prepare by adjusting the offer. When interest in a product increases in a particular area, managers can elevate inventory in the particular distribution center.
Time Management Is Efficient
With social media, you will be able to keep track of the supply chain efficiently. This is also something that can be efficiently used to manage time and understand the customer demand at the same time.
Because we have so many social media applications, individual supervision on each one can assist astronomically in increasing sales through excellent customer service. A lot of time can be saved when direct feedback is coming from the customers.
No Middleman
With the help of a search engine, you don’t have to set up a separate website for the supply chain where a middle man is assigned to you. Therefore, with social media, this problem can be diminished. Especially if you are starting with a small business you can simply set up the digital market in your social media platform.
This helps you keep a closer track of the supply chain. This solidifies customer retention and relationship value. You will also get every chance to interact and increase your supply chain at the same time.
Using All The Channels
In addition to influencing demand and supply, social media also improves a company’s warehouse services. When events affect the supply chain, immediate updates can notify the supply chain manager. Additionally, social media also improves communication between warehouses, business partners, and departments.
Managers can immediately provide information on transportation delays, bad travel conditions, or the recent changes in the shipping methods. If any incident disturbs the supply chain, managers can easily use social communication to react quickly and limit further delays.
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Better Communication
Effective communication with all the various organizations that consist of your supply chain might be complicated to supervise and. When everyone has different hours and is in different places, it can be difficult for everyone to be informed.
Social media management tools enable you to keep in touch with the entirety of your supply chain in real-time to make the management more efficient, save time, and keep everyone up to date, and increase productivity.
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Increase cooperation between partners and allow for transparent group discussions. You can track logistics updates, share insights and data, improve relationships, and monitor progress across your entire supplier network.
If you improve the media, everyone is always available. This can efficiently reduce your work hours and automatically productivity is increased if your vendors aren’t waiting for you to check your email all the time.
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Sourcing
Social media is without a doubt a great place to bring new customers to your supply chain. In fact, you will have access to millions of suppliers. LinkedIn again is a very useful tool in the procuring process.
You can also pinpoint the experiences in skills you are looking for in your next supply chain partner and discover the appropriate company to work with. You are now not limited by geographical areas or other latitude factors.
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Final Words
In full-circle social media has come up as one of the fastest-growing platforms for all business-related solutions and the supply chain is not an exception for it. I think by now you have realized that having social media is no longer a choice, now it is about how well you can do it.
Therefore increasing your supply chain demand reach should be one of these skills you should swear by.
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