According to the latest report by IMARC Group, titled, “Sleepwear Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027“, The global sleepwear market reached a value of US$ 11.2 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 18.5 Billion by 2027, exhibiting at a CAGR of 8.65% during 2022-2027.
Sleepwear is a garment worn during sleep or bedtime and comprises t-shirts, pajamas, nightgowns, leggings, shorts, sleep pants, vests, capris, camisoles, nightdresses, and boxers. It is manufactured using materials, such as cotton, silk, bamboo, wool, fleece, rayon, linen, and polyester. It is widely available in various sizes, designs, colors, shapes, patterns, and fabrics. It is designed to provide relaxation and comfort while maintaining body temperature. It offers optimal breathability, high durability, and improved sleeping. Besides this, it provides protection against cold and keeps the body warm.
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Sleepwear Market Trends and Drivers:
At present, the rising preference of consumers towards comfortable and beautiful sleepwear represents one of the primary factors strengthening the market growth. Besides this, the growing demand for sleepwear with stretchable and quick-drying fabrics across the globe is offering a positive market outlook. Apart from this, the wide availability of sleepwear through several distribution channels, such as online, hypermarkets, supermarkets, and retail stores, is also bolstering the growth of the market. Moreover, the rising demand for customized robes and pajamas worn during bachelorette parties is offering lucrative growth opportunities to industry investors. Furthermore, the escalating demand for premium and designer sleepwear among the masses is propelling the growth of the market.
Sleepwear Market 2022-2027 Competitive Analysis and Segmentation:
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
- AEO Management Co.
- Calvin Klein Inc. (PVH Corp.)
- Hanesbrands Inc.
- Hanky Panky Ltd.
- Harrods Limited
- Jockey International Inc.
- Marks and Spencer Group plc
- Nasty Gal Inc. (Boohoo Group plc)
- Saks Fifth Avenue (Hudson’s Bay Company)
- Selfridges & Co.
- Under Armour Inc.
- Victoria’s Secret (L Brands).
The report has segmented the market based on product type, material, distribution channel and end user.
Breakup by Product Type:
- Top Wear
- Bottom Wear
- Night Dresses and Gowns
- Sleepwear Set
Breakup by Material:
- Cotton
- Wool
- Silk
- Others
Breakup by Distribution Channel:
- Supermarket and Hypermarkets
- Online Stores
- Discount Stores
- Others
Breakup by End User:
- Men
- Women
- Kids
Breakup by Region:
- North America
- Asia-Pacific
- Europe
- Latin America
- Middle East and Africa
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