The latest report published by IMARC Group, titled “North America Beer Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”, offers a comprehensive analysis of the industry, which comprises insights on the North America beer market demand. The report also includes competitor and regional analysis, and contemporary advancements in the market. This report can serve as an excellent guide for investors, researchers, consultants, marketing strategists and all those who are planning to foray into the market in any form. The market size reached US$ 171.9 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 227.8 Billion by 2028, exhibiting a growth rate (CAGR) of 5% during 2023-2028.
What is beer?
Beer refers to a foamy, carbonated, malt-flavored alcoholic beverage manufactured by brewing and fermenting various cereal grains, including barley, wheat, rice, and corn, with yeast. It is further combined with water and hops, which provide inherent preservative qualities to mitigate product spoilage caused by bacteria during fermentation.
Beer is a rich source of calcium, phosphates, fibers, vitamins, flavonoids, and antioxidants that aid in strengthening bones, lowering cholesterol, preventing kidney stones, and reducing stress and anxiety. Along with this, beer assists in inhibiting the risk of type 2 diabetes and increasing cognitive function.
Market Trends and Growth Drivers:
One of the key factors driving the market growth is the increasing consumption of beer among the young population during social interactions, celebrations, and cultural gatherings across bars, restaurants, and clubs. This is further influenced by the premiumization of the drink and its convenient handling to support the on-the-go lifestyles of consumers in the region.
The introduction of specialty beer brewed in classic style with the help of high-quality condiments, such as hot peppers, smoke, ginger, and honey, to enhance the flavor is acting as another growth-inducing factor. Moreover, the widespread adoption of online shopping platforms over traditional brick-and-mortar distribution channels for ordering beer, especially during the COVID-19 pandemic, owing to nationwide lockdowns, is impelling the market growth.
The widespread adoption of the drink in culinary practices to impart delicate flavors and bring out the richness of vegetables and meat is propelling the market growth. Other factors, such as the rapid establishment of micro-breweries across the region and strategic collaborations amongst manufacturers to launch beer in effective packaging with enhanced taste and flavor profiles, including strawberry, blueberry, chocolate lemon, and peach, are creating a positive outlook for the market.
Key Market Segmentation:
The report has segmented the North America beer market based on product type, packaging, production, alcohol content, flavour, distribution channel and country.
Regions Analysed:
- United States
- Canada
- Mexico
Analysis for Each Country:
- Market by Product Type:
- Standard Lager
- Premium Lager
- Specialty Beer
- Others
- Market by Packaging:
- Glass
- PET Bottle
- Metal Can
- Others
- Market by Production:
- Macro-Brewery
- Micro-Brewery
- Others
- Market by Alcohol Content:
- High
- Low
- Alcohol Free
- Market by Flavour:
- Unflavoured
- Flavoured
- Market by Distribution Channel:
- Supermarkets and Hypermarkets
- On-Trades
- Specialty Stores
- Convenience Stores
- Others
Competitive Overview:
The competitive landscape of the North America beer market has been studied in the report with the detailed profiles of the key players operating in the market.
Explore Full Report With TOC & List of Figures: https://www.imarcgroup.com/north-america-beer-market
Key Highlights of the Report:
- Market Performance (2017-2022)
- Market Outlook (2023-2028)
- Market Trends
- Market Drivers and Success Factors
- Impact of COVID-19
- Value Chain Analysis
- Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
About Us
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
Our offerings include comprehensive market intelligence in the form of research reports, production cost reports, feasibility studies, and consulting services. Our team, which includes experienced researchers and analysts from various industries, is dedicated to providing high-quality data and insights to our clientele, ranging from small and medium businesses to Fortune 1000 corporations.
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