Japan Beer Market Size, Industry Share and Future Growth Analysis 2023-2028


The latest report published by IMARC Group, titled “Japan Beer Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”, offers a comprehensive analysis of the industry, which comprises insights on the market share. The report also includes competitor and regional analysis, and contemporary advancements in the market.

Market Overview:

The Japan beer market size reached US$ 17.8 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 24.2 Billion by 2028, exhibiting a growth rate (CAGR) of 5.2% during 2023-2028.

Beer is an alcoholic beverage and is also a fermented beverage made from grains, typically barley, and flavoured with hops, which impart bitterness, aroma, and flavour to the final product.

One of the key characteristics of beer is its wide variety of styles and flavours. From light and refreshing lagers to robust and complex ales, beer offers a diverse range of taste profiles to suit different preferences. It can vary in colour, aroma, bitterness, and alcohol content, providing a plethora of options for beer enthusiasts.

Beer’s features include its carbonation, which gives it a characteristic effervescence and its alcohol content. It is often served chilled and enjoyed in a variety of glassware designed to enhance its aroma and presentation.

Industry Trends and Growth Drivers:

The shift in consumer preferences toward premium and craft beers represents one of the key factors influencing the market growth of beer in Japan. Moreover, Japan attracts a large number of tourists every year, wherein beer plays a significant role as a token of hospitality and social gatherings, thereby contributing to the market growth.

Breweries in Japan offer a wide range of beer styles, including lagers, ales, and specialty beers, thus catering to diverse consumer tastes and preferences. This, in turn, is acting as a major growth-inducing factor. Product innovations and experimentation with flavours, ingredients, and brewing techniques are driving the market growth further.

In addition to this, beer companies in Japan are actively engage in marketing campaign and innovative product launches to attract consumers. Collaborations with popular brands, limited edition releases, and marketing tie-ups with sports events are some of the common strategies employed to differentiate products and drive their sales, thereby contributing to the market growth.

The rising health consciousness among consumers has led to the rising demand for low-alcohol and non-alcoholic beer variants, thus driving the market growth. The rising tradition of pairing beer with Japanese cuisine, such as sushi, ramen, and izakaya dishes, is contributing to the growth of beer consumption in Japan.

The growth of online platforms and e-commerce has made it easier for consumers to access a wide variety of beers, including rare and limited editions, thereby fueling market growth. The growing popularity of beer gardens especially during the summer season, have become popular social gathering spots, thereby boosting the beer sales and market growth of Japan.

The rising popularity of craft beer bars offering a wide selection of local and international product variants is also contributing to the market growth. This, coupled with the increasing number of beer enthusiasts is driving the market growth.

Other factors, such as high disposable income of individuals and consumer expenditure capacities, along with the rising product demand among the millennials, are creating a positive outlook for the market across the country.

Key Market Segmentation:

The report has segmented the Japan beer market based on product type, packaging, production, alcohol content, flavor, distribution channel and region.

Breakup by Product Type:

  • Standard Lager
  • Premium Lager
  • Specialty Beer
  • Others

 Breakup by Packaging:

  • Glass
  • PET Bottle
  • Metal Can
  • Others

Breakup by Production:

  • Macro-Brewery
  • Micro-Brewery
  • Others

Breakup by Alcohol Content:

  • High
  • Low
  • Alcohol-Free

Breakup by Flavor:

  • Flavored
  • Unflavored

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • On-Trades
  • Specialty Stores
  • Convenience Stores
  • Others

Breakup by Region:

  • Kanto Region
  • Kinki Region
  • Central/ Chubu Region
  • Kyushu-Okinawa Region
  • Tohoku Region
  • Chugoku Region
  • Hokkaido Region
  • Shikoku Region

Competitive Landscape:

The competitive landscape of the Japan beer market has been studied in the report with the detailed profiles of the key players operating in the market.

Explore Full Report With TOC & List of Figures: https://www.imarcgroup.com/japan-beer-market

Key Highlights of the Report:

  • Market Performance (2017-2022)
  • Market Outlook (2023-2028)
  • Market Trends
  • Market Drivers and Success Factors
  • Impact of COVID-19
  • Value Chain Analysis
  • Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

About Us

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, and nanotechnology industries. We also provide cost model and manufacturing setup project reports through Syndicated Analytics, a subsidiary of IMARC Group.

Our offerings include comprehensive market intelligence in the form of research reports, production cost reports, feasibility studies, and consulting services. Our team, which includes experienced researchers and analysts from various industries, is dedicated to providing high-quality data and insights to our clientele, ranging from small and medium businesses to Fortune 1000 corporations.

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