Social media marketing shines bright when it comes to the marketing efforts of brands and marketers for promoting their products and services. Over the years, businesses have realized the tremendous potential of social media platforms and hence, have begun to use them actively in their marketing game.
Talking of social media networks, many platforms have made their place to the top list of favorites amongst brands and marketers, however, Instagram has managed to make its mark and become one of the most highly used networks to help brands achieve their desired results. While Instagram marketing has become a crucial marketing trend, it is important to know how to use Instagram feeds in the best way to reap maximum benefits.
In this post, we are going to tell you about the trends and a few ways to use Instagram for gaining maximum results from your next marketing move.
Without any further ado, let’s get started!
Include These Practices In Instagram Marketing For Enjoying Benefits
Use Videos/Reels To Create Product TutorialsÂ
Videos hold 10 times more potential to engage and convert potential customers seamlessly. Reels have been a recently added feature on Instagram that enables users to create short videos and add interesting elements to increase its impact.
The users can add different backdrops, quirky music/sounds, filters, etc to make the reels more fun and for fetching more views. Brands can use reels to create videos or product tutorials featuring the products or new launches to give their potential customers an insight into the use case and after-effects of the product.
Post At The Right Time
Before posting the content, you must leverage Instagram advanced analytics to get insights into the correct time to post. You can use analytics to get insights into the appropriate time to post the content according to your region.
Make sure that you fill in the demographics and details of the target audience appropriately to get deeper insights into crucial details including the right time and day to post to reach out to your target audience.
Leverage Creative Images For Instagram PostsÂ
Instagram is a visual social media platform that is known for its stunning visuals. Therefore, it is important to pay extra attention to the visuals used in your posts to garner maximum exposure and attention from your audience.
You need to be sure that the visuals are well-edited, designed, and convey the required message appropriately. Using the right visuals especially during marketing campaigns would make the audience inclined to your brand and provoke them to check out your profile.
Embed Instagram Feeds On The WebsiteÂ
Why just keep Instagram feeds only till the platform when they can be showcased on marketing touchpoints like websites to reap more benefits? Embed Instagram feed on the website, it is a great sought-after marketing strategy for brands to keep the website visitors engaged and to build social proof of a brand.
If you are wondering about the process, it is as simple as shortlisting an appropriate social media aggregation based on its features and leveraging it for the process. There are multiple social media aggregators in the market that work great to create an Instagram widget. All you need to do is look for the one that fits your requirements the best.
Run Contests/GiveawaysÂ
Social media is a medium that is highly used by brands to interact with their potential customers. One of the best ways for brands to make the most of it is by hosting giveaways and contests. It has become a common part of Instagram marketing resulting in which Instagram users highly use the platform for winning freebies!
You too can host a contest where you can ask Instagram users to share the post as a part of a rule. This would result in more people reaching your profile. However, you need to be sure that the prize is convincing and enticing enough for your followers.
Final Thoughts
We are set to conclude and are certain that you must be convinced to use these strategies as a part of your Instagram marketing efforts to enjoy more and more benefits.
Now that you are aware of the best and most appropriate ways to use Instagram feeds in your next marketing campaign, go on and include these strategies to avail maximum results!
