Before the epidemic, many Chinese B2B companies in China Market relied on offline marketing strategies like trade shows, business expos, and in-person networking opportunities.
Covid, however, fundamentally altered this environment and compelled companies all over the world to quickly extend their digital offerings.
The previously advanced digital environment in China made it relatively simple for businesses to adapt to online marketing and to make the most of these channels, but there are still many opportunities for those companies to take advantage of.
Chinese Digital Marketing Initiatives
To just rely on digital tools to increase sales in the context of B2B marketing in China is impractical. Trade shows and direct marketing should be combined with online channels.
In an ideal scenario, both online and offline strategies should work together as part of a coordinated approach. For instance, a salesperson should record the email of a client they meet within the email database so that it can be utilized later for a focused email marketing campaign.
The salesperson should also encourage the customer to follow the business’s official account so that they might later be a part of a larger, long-term marketing campaign.
Steps to Follow
Let’s examine the actions B2B companies can take to go digital in the Chinese B2B platform in the contemporary era.
Be Distinct With Your Brand and Principles.
Similar to B2C brands, Chinese B2B companies need to have a clear brand proposition and set of Market values. Targeting and engaging with your target B2B audience is made much simpler by selecting a strong and pertinent brand and corresponding values.
Additionally, the correct brand serves as a platform for your content strategy, guiding your core messaging and making it much simpler to build your digital environment.
Conduct Research
The Chinese B2B market may differ significantly from Western counterpart markets, depending on your business. It might have a distinct structure, different kinds of established suppliers, and different levels of opportunities.
Before attempting to engage with B2B decision-makers, it’s crucial to realize that Chinese corporate cultural practices differ from those in the West. In-depth research can guide your sales and marketing efforts and increase the success of your focused digital marketing campaigns.
Enhance Your Website
As a component of a larger and more comprehensive digital ecosystem, optimizing your B2B website is essential. This involves making sure it functions for the intended journeys of your target audience, has the appropriate landing pages and actions to take (to which your Baidu PPC campaigns point), is hosted properly, responds promptly, and is mobile-optimized.
A Chinese digital marketing firm can guarantee that your website appears expert, is appropriately targeted, and is completely optimized for both human readers and search engine robots.
Think About Your PR Plan
When you can acquire publicity in pertinent industry magazines, online PR may be incredibly effective in the international B2B marketplace. Down contacts, networking, and high-quality PR content, the proper agency partner can get you this kind of position and linkage, resulting in introductions and recommendations that start to move clients and prospects through the sales funnel.
Invest In Further Online Marketing
This includes spending money on online advertising on different search engines, pertinent social media networks, aggregators, and industry-specific websites. A digital marketing agency can help you choose the best platform and campaign to host your highly relevant, laser-focused PPC ads, optimize their duration, and calculate their return on investment.
Improve Your SEO
Chinese SEO factors, such as accurate and comprehensive meta-tagging, alt tags, structure, and hosting, should always be incorporated into a well-built Chinese website. It should also incorporate linking and content tactics that adhere to the most recent SEO algorithms’ requirements.
The correct digital marketing tool can help you optimize your site over time for SEO phrases. This can entail focusing on less obvious but still highly relevant terms and phrases for your audience so that you aren’t immediately competing online with well-funded, reputable rivals.
Make a Strong Content Strategy
Your content strategy can bring your digital ecosystem to life and connect all of your channels after it has been developed and optimized, including website blogs, PR, social media material, video, email marketing, and more.
Your B2B content plan must be well-thought-out, seasonal, targeted, and have clear marketing themes and focuses that always benefit your target audience. To maximize value, good content must be handled throughout time with careful repurposing and a strong emphasis on your end user.
Because of this, professional digital marketing support will frequently produce the finest outcomes, particularly if your B2B brand has a fully functional in-house digital marketing staff.
