No more are the days when people had to travel miles in search of necessities like healthcare facilities, medicines, vaccinations, etc. Nowadays, medical practitioners are striving toward introducing such amenities in every locality. However, just setting up a chamber does not cut it these days; there is a need for a virtual presence. The most reliable method opted by a healthcare digital marketing agency is optimizing the local SEO. This helps increase the website’s visibility and ranking in local searches so those nearby patients can find it easily. Following are five proven ways of optimizing local SEO for healthcare that are suggested by some of the best SEO companies in India.
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- Claiming the Google business profile listing
The first way to optimise your local SEO is by claiming the Google business profile listing. This refers to the listing shown at the top of the search results. It requires basic information like name, address, phone number, mail ID, hours of practice, selected photos and a minor description of the services provided. According to the most prominent healthcare digital marketing agency, an unclaimed listing can harm the practice and should therefore be handled and updated regularly. In cases of unclaimed listings, it gets dealt by Google users and rival practitioners, leading to the spread of false information and negative reviews.
- Managing local listings
In most cases, the practitioner’s information is uploaded to multiple websites and directories. It is imperative to maintain accurate information on all the sites so that it is useful regardless of where the patients find the details. Small mistakes can raise questions of authenticity. Moreover, if the aim is to rank for web queries like “doctor near me”, then having a consistent name, contact number, and address is crucial. Here, different tools can be used to verify and sync the directories. In case of discrepancies on any platform, make sure to rectify them immediately.
- Seek patient reviews
These days, online reviews hold the power to either build or destroy the credibility of any product or service. Then why should local healthcare facilities be excluded? All healthcare digital marketing agencies believe it is the next efficient way to improve visibility. Moreover, feedback can help doctors better understand the needs of the patients and build transparency. For this, you have to ask recent patients to describe their experiences.
Now, sometimes reviews may be positive while, in other cases, negative. For positive ones, make sure to leave behind a short note of appreciation. While in case of negative reviews, take time to ask and understand their grievances to rectify the situation and prevent it from repeating.
- Improve the website
The website for your practice is the first stepping stone towards creating an impression on potential patients. So, naturally, it must be both informative and user-friendly. It should have a professional tone with an approach to helping all those in need of medical care. Every healthcare website should have a ‘contact us’ segment that will showcase the hours of operation and contact details. Next, choosing a specific brand colour is vital to highlight essential information like ‘about us’ and ‘top services’. Some standard colours are blue, green, pink, etc. As per the best SEO company in India, optimising local SEO requires CTA buttons, especially in the case of every healthcare website. This helps patients navigate from one step to the next without wasting any fuss. Lastly, photos and videos can make the website’s content more alluring and informative. Plus, flow charts can help patients better understand specific procedures and how to avail them.
- Invest in content creation
Uploading creative content on your website is quite an effective way to drive more patients to your chamber. This refers to the articles filled with information on local events like flu shots, blood donation campaigns, etc. You can also try creating posters and blogs on new services and asking people to join. Creating video content on aspects like ‘how to stay healthy is another perfect way of drawing attention to the website. Apart from all these, paying attention to factors like location-based keywords, headings, Meta descriptions, title tags, etc., can make a significant difference.
Conclusion
These days, there are numerous ways of marketing healthcare services. Nonetheless, any local practitioner can give their organisation a much-needed boost by following the pointers mentioned above and choosing a healthcare digital marketing agency.
Author Bio: – Rudra Kumar is an Assistant General Manager of search operations at Techmagnate with more than 10+ years of experience in search engine optimisation. He has helped many businesses in growing revenue via search engines of his strengths.
