Devising an effective SEO strategy is one of the best ways to make your website visible to the people searching online for the type of products or services you sell. If your website isn’t optimized for search engines yet or you do not have a team already working on it, now is the time you should consider investing in outsourcing expert SEO services.Â
Continue reading to find out why SEO is important to any business and know the signs that may mean that your company needs an effective SEO strategy right now.Â
Why is search engine optimization important?
If your business attracts a significant percentage of leads from web traffic, then you would certainly benefit from SEO. Lack of a well-devised SEO strategy can hamper your visibility and rankings on SERPs, and in turn your revenue.Â
Now, let’s look through the signs that may mean its time to invest in expert SEO services.
- A sudden dip in traffic
If you observe a sudden dip in your website traffic, it can be concerning. The dip could be because of any of the following reasons:
- Outdated content
- Technical issues
- A penalty from Google to your website (maybe for violating quality guidelines)
Without an in-depth understanding of SEO, it may get challenging to recover from any of the above-mentioned issues and increase your traffic. Therefore, it is preferable to outsource SEO services to a reputable company that has the knowledge and resources to analyze your website, identify the issues impacting your web traffic negatively and implement effective SEO strategies to make your website rank in the first few results on SERPs.
Another reason could be server overload. If your server isn’t prepared for sudden surges in traffic, it could crash or overload. Those hosting their website on the shared server are more vulnerable to such risks as someone else hosting their website on the same server may see a sudden increase in traffic. Therefore, if your website needs more resources than what Shared Hosting provides, it is recommended to choose a VPS server. It serves as a middle-ground between a dedicated server and a shared server and reduces the chances of issues like server overload to a bare minimum. Too much downtime may even affect your search rankings.Â
- High bounce rates
Simply put, bounce rate is the percentage of website visitors who leave your website after viewing just one page. Understanding your website’s bounce rates can help you in determining how well your website converts visitors into customers.Â
While every website experiences bounces, unusually high bounce rates can be a sign of issues like misleading title tags/meta descriptions, bad user experience, an unclear path to conversion, slow page speed, low-quality content and poor mobile optimization.Â
Such issues discourage or prevent potential customers from interacting with your business website. An expert SEO agency can help you assess and address the pages on your website for the issues that impact bounce rates.Â
- You want provable ROI
While traditional forms of advertising are still relevant and can prove to be effective for your business, it is next to impossible to track return on investment with them.
In contrast, with digital marketing strategies like SEO, it is easier to collect all the data that you’d need to determine the impact of a marketing campaign. SEO service providers have access to tools like Google Analytics and Google Search Console, which helps them in measuring metrics like event tracking and goal conversions accurately.Â
Conclusion
These were just three of the many common signs that your company needs to outsource SEO services to experts. And if any of these look familiar to you, it may be time to look for an expert and established SEO services provider like Bluehost that complements your current marketing strategies.
