Introduction
You’ve been selling on eBay for a long time but haven’t been able to boost sales. Have you optimized your listing? If not, get started with eBay listing optimization now to increase sales. This is one of the important things to boost sales on eBay.
In this guide, you’ll find 11 tips for optimizing your eBay listing to boost sales and generate more profit.
1.eBay Market research
Whether you outsource eBay’s product listing service or do product listing by yourself, market research is really important. eBay offers Tera peak Product Research that you can use to do market research and analyze trends in prices, sales, and inventory details. It will help you understand variance in supply and demand and you will be able to create better product listing and pricing structure.
2. Focus On Keywords
Keywords play an important role to optimize eBay listings that will boost your eBay sales. To optimize your listing well, make sure you have done your proper keyword research. When you add the right keyword in the listing and optimize it from time to time, you can rank the product in the eBay store and generate more leads & sales.
3.Create Mobile-Friendly Listing
The share of mCommerce across online sales is expected to increase by 72.9% by 2024. It shows that a big number of users prefer to shop using mobile. So, make sure your store is optimized for mobile devices and the listing is present in a better way on mobile devices. It enhances the customer’s shopping experience and helps them to make a purchase decision.
4. Optimize Title and Description
Product title and description are vital parts of any listing. Adding and optimizing keywords in the product’s title and description will help your product page to rank on the store page. Also, with the help of proper research, you can create an eye-catching title for the product and a rich-quality product description, that provides complete and valuable information to customers.
As a business owner, optimizing product titles and descriptions requires time and experience that you don’t have. Fortunately, a professional marketer or an eBay product listing service can help you with this.
5. Use High-Quality Images
High-quality images build trust for customers. It attracts customers and helps them to make a purchase decision. A high-quality product image creates brand credibility and helps customers explore products. Many customers prefer shopping from a brand that uses high-quality product images. For better eBay listing optimization, you can also optimize photos so that your product page doesn’t take much time to load.
6. List Your Product In the Right Categories
Suppose as a customer you visit a website that deals in multiple categories where you select men’s categories for shoes but in that category, you found only women’s shoes, you scroll down but you could not find a men’s shoe, after that, you definitely will leave the website. That’s the same thing that can happen to you if you don’t list your product in the right categories. So make sure you optimize it to ensure that everything is in its place.
7. Optimize Your Items’ Price
Whether you outsource eBay product listing service or do it by yourself, make sure you optimize the item’s price from time to time after a competitive analysis. When you analyze your competitors, you will get an idea of the optimal product price and you can set your pricing strategy accordingly.
8. Use Buy-It-Now Option
Leverage the Buy-It-Now option on eBay and help your customers to buy the item at the exact listing price. You can use this option to offer a fixed-price listing for the exact price so that buyers can purchase these items immediately.
9. Returns
A good return policy encourages customers to make a purchase. It helps them to do risk-free shopping. It also boosts customers’ trust and helps them to rely on you and buy your product. Depending on the business requirement and capability to provide assistance to customers, you can decide on the Return policy. Also, make sure to check the provided listing facility by eBay as it helps in better eBay listing optimization.
10. Avoid Keyword Spamming
If you’re selling on eBay, make sure you avoid keyword spamming. eBay does not work or rank your product based on keyword stuffing. It will only create a bad impression on the listing and lower your conversion rates.
Instead of focusing on keyword spamming, focus on improving the customer shopping experience, conversion rate, and revenue because, on eBay, the measurable revenue outcomes have a far higher weight on search results.
For eBay, conversation rates, sales velocity, and revenue are the primary keywords of which sellers and products are the best to show in customers’ search results.
11. Avoid Creating Duplicate Listings
eBay has unique product pages for each seller which means for specific product research customers will get hundreds of different product listing pages for the same product but from different sellers.
Now sellers try to be over-smart here by creating a duplicate listing to get customers on their page and to beat the competition.
But eBay doesn’t like this. eBay does not entertain duplicate listings and breaking eBay’s listing rules will hurt your search ranking and can lead to the deletion of your listing or even your eBay store.
Whether you’re doing eBay listing on your own or outsourcing eBay product listing services make sure you do not create a duplicate listing.
Conclusion
eBay listing optimization is a continuous activity that helps you improve sales. Consider all the above tips as well as strive to improve customer shopping experience to get a high ranking on eBay and get more profit.
