SMEs (Small and Mide Sized Enterprises) and large organizations, both prefer the Twilio platform as it allows them to drive all types of communication from a single access. By operating the Twilio platform, businesses can simply perform high-power communication such as Voice & Video calls, SMS, MMS, call recording, SIP trunking, call & text tracking, email marketing, & more.
Moreover, the Twilio platform allows developers to bring out the features of any software application into their own tool with the help of the API process. Businesses have the flexibility to use Twilio in the context of its pricing since in Twilio they’ve the choice to pay only for features that they use.
Here, let me introduce you to the all-packed features and use cases of the Twilio platform through which you may get the reasons to go for it. Let’s proceed further.
Salient Features | What all does it provide?
- Programmable Voice: The programmable voice feature of Twilio enables its users to integrate with scalable calling functionalities such as making calls, taking calls, and modifying the calls. Also, will offer you the add-on features for IVR (Interactive Voice Response) and recording transcription.
- Programmable SMS: This functionality of the Twilio platform allows businesses to send scheduled & automated SMS messages that contribute to promoting their business like advertising, launching, and so on.
- Video Experience: This amazing platform has made the process of video calling so convenient as users can customize the layout and virtual background accordingly of their video call.
- Mass conversation: With the help of the Twilio software application businesses have the choice to perform mass conversation with their targeted audience and customer base. This is because it allows businesses to make their conversation wide by sharing thousands of SMS, MMS, Emails & other communication forms with their audience & customer base simultaneously.
- Live Communication: The most attractive feature of this platform is live communication from the view of many businesses. This is because it allows the business to share its single information with a large number of customers and website viewers at a single time.
- Email API: Within the Twilio tool businesses can make their own software application accessible for email delivery with the help of API functionality. As a consequence, businesses are allowed to send and receive bulk emails from their own tool with the advanced tracking feature. For example, businesses can track emails and get to know that their email was sent, opened, clicked, bounced, unsubscribed, and more.
