Whiskey Market Identifies the Key Drivers of Growth, Demand and Challenges of the Key Industry Players


The global whiskey market exhibited moderate growth during 2015-2020. Looking forward, the market expects to grow at a CAGR of around 6% during 2021-2026, according to the latest report by IMARC Group.

Whiskey is a distilled alcoholic beverage which is prepared from the fermented grain mash of corn, rye, wheat and barley. The alcohol content in whiskeys is increased by the process of distillation and is further aged in wooden barrels which are usually made of charred white oak. Some of the most common steps required for preparing good quality whiskey include mashing, fermenting, blending and bottling. Moderate consumption of this beverage is associated with improving the metabolism, preventing stroke, enhancing heart functions, increasing the level of good cholesterol and fighting against cancer cells. Some of the most common types include Irish, Scotch, American, grain and blended whiskeys.

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Market Trends:

Changing lifestyle patterns, in confluence with inflating per capita income and rapid urbanization, have catalyzed the demand for whiskey, particularly in the emerging economies. In addition to this, the growing trend of socializing and corporate gatherings is boosting the sales of alcoholic beverages across the globe. Growing awareness among consumers regarding the benefits of natural products has led them to shift toward organic whiskey variants which are prepared from organic barley and are aged in virgin oak casks. Innovations in the manufacturing of alcoholic drinks and proliferation of online retail stores providing ease of access, hassle-free shopping experience, along with premium brands and a wide variety to choose from, are also creating a positive outlook for the market. Some of the other major factors contributing to the market growth include constant product innovations, the growing popularity of whiskey-based tourism and extensive promotional activities conducted by manufacturers.

Note: We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.

Global Whiskey Market 2021-2026 Analysis and Segmentation:

Competitive Landscape:

The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.

Some of the key players being: Diageo plc (DEO), Bacardi Corp (BACDA), SUNTORY BEVERAGE & FOOD LIMITED (STBFY), PERNOD RICARD (RI.PA), Brown Forman Inc (BF-B), ASAHI GROUP HLDGS (ASBRF), William Grant & Sons Holdings Ltd, The Edrington Group, Allied Blenders and Distillers Pvt Ltd, Constellation Brands, La Martiniquaise

For more information about this report visit: https://www.imarcgroup.com/whiskey-market

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