Online crowdfunding has exploded in popularity among non-profits of all sizes and types in the past few years. And it’s easy to understand why: an estimated $5.5 billion was donated through online crowdfunding sites in 2015.
While online crowdfunding dollars are not a replacement for foundation grants, FoundationSearch clients wanting to diversify their contributed income have a flexible and powerful tool with crowdfunding.
Why Should You Care
The National Council of Nonprofits defines crowdfunding as an effort to raise money with donations from a large number of people through websites and apps. There are hundreds of charity-focused or social entrepreneurial crowdfunding sites and platforms, providing services (from a profile page within a platform to a branded website with the newest sharing features) to set up and administer campaigns, those single or on-going efforts, for a non-profit. Regardless of a non-profit’s fundraising experience, financial and organizational capacity, and focus area, venturing into online crowdfunding brings a number of benefits.
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