Mobile-friendliness was once a cool, showy feature that website owners might be happy to have. But today, it is a requirement for companies to remain competitive in the online world.
Mobile web browsing is used by more than 90% of internet users. According to Google, mobile gadgets now account for more than 50% of all web traffic. This reinforces the need to optimize websites for mobile users.
There are several options for business owners to make their websites mobile-friendly. Some apply a responsive design that caters to both desktop and mobile visitors, and others create separate versions of site pages that load when opened through mobile devices. Whatever the case, all effective mobile-friendly websites share characteristics like a responsive design, optimized media, and user-friendly navigation.
Brand websites attract mobile users when they provide a straightforward and easy-to-navigate interface. When a mobile version is complicated to navigate, potential mobile customers are likely to leave the website and search for other options that have what they need.
The average mobile user is less patient than a desktop user. They do not wait for a website to load as desktop users do. If a website takes over three seconds, companies risk losing a valuable prospect.
An effective mobile-friendly website must load quickly to prevent visitors from leaving before the company can introduce itself. By hiring consulting internet marketing SEO services, businesses can prioritize their page load speed and mobile-friendliness.
Another aspect of achieving a mobile-friendly website is content. People dislike reading lengthy and disorganized paragraphs, especially on their phones. Therefore, a mobile-friendly website must contain clear content that concisely provides the information the user needs.
The best way to attain this is by having expert writers that can discuss products and services in a concise and informative manner. Simple graphics that explain a brand are also vital, as many customers tend to be visual. Working with a Microsoft Access expert in NJ can also help keep track of large data and use that to strategize and create more leads.
Gaining better online visibility is possible with Landau Consulting. Check out this infographic and get a more detailed discussion on why mobile-friendliness is vital in today’s business world.
