A 360-degree video is an audiovisual piece that allows you to observe all angles and positions around the camera from a specific location.
In addition, we can play a 360-degree interaction video through social viewing tools, such as YouTube or Facebook; it is the viewer himself who easily chooses what he wants to see, promoting the interactivity of the audiovisual piece.
There are as many audiovisual pieces as there are viewers, because the viewer is the owner of his gaze, just by moving his smartphone or tablet he changes the perspective on the video, allowing him to be part of the experience that is being told.
How is a 360º Video Displayed?
360º video production and playback technology is currently on the rise and constantly evolving. With the help of the playback tools that YouTube provides us, we can view the videos on this platform completely free of charge, and thanks to the integration in different web content managers that it offers us, we have multiple possibilities.
Facebook has also recently implemented the display of 360 interaction video on pages and personal profiles; we can also place our videos there. We are sure that with these two platforms we will be able to reach a large audience.
What can be recorded in 360º?
The answer is simple, everything. What is necessary is to create actions and situations that occur not in front of or behind the camera as before… but around it.
It is also very useful to show spaces, placing the camera in a central position, and letting the viewer focus on the points they want to see.
What is the production process?
Our 360º interaction video is recorded with several cameras placed on a support and then the images are joined by software and are ready to be uploaded to YouTube.
To assess the correct placement of the cameras in the space, and get the most out of the recording, we carry out a technical test that we then verify to verify the correct union of the different images.
