What Are Collateral Branding Services and How Can They Help Your Business?

With so many different types of marketing techniques out there, you may be struggling to narrow down methods that are best for your business. It can be difficult to strike the right balance between trying to juggle too much and doing too little, leaving you feeling overwhelmed and quite possibly distracted from your other responsibilities. This, however, is where utilizing collateral branding services can come in handy!

That being said, you might be wondering what collateral branding services are and how exactly they can help your business. Our Salt Rank team has some important information you won’t want to miss out on!

What is collateral branding?

Marketing collateral is most certainly not a new concept. In fact, it has been leading the way in how you market and brand your products or services for a very long time, you just may not have realized it. Marketing collateral is defined as any digital or printed material you use to advertise or brand your business, including flyers and brochures all the way to blog posts and social media profiles. The idea is to create a cohesive, streamlined approach to showcasing your business. 

Types of Collateral Branding

Once upon a time, you either had to know how to do all this marketing yourself or you had to hire several different companies to handle it for you. For example, the business handling printing your business cards wasn’t capable of managing your website or helping you to create content for social media. Thankfully, this has changed, and you can now easily find a Jack of all trades in our Salt Rank team.

Below are a few of the types of collateral branding that we can handle for your business, whether you be big or small:

1.) Printing Services

While having a digital presence is extremely important in this day and age, you shouldn’t overlook the importance of using printed marketing materials. Flyers, business cards, brochures, and posters all add a layer of trustworthiness to your business. They help to establish you as a company and solidify your brand. Plus they create a tangible paper trail that customers can use to share with others. 

2.) Blog Posts

Blogging is an instrumental tool in the search engine optimization process. By using specific keywords built right into your blog content, you are sure to see better results for your business on popular search engines such as Google. Not only that, but blogging is a great way to share information about your business and educate your audience on various topics. For example, if you are a senior living community, you can utilize your blog to talk about senior health and wellness, information regarding how to find senior living services, and so much more!

3.) Custom Logo

Your logo serves as the face of your business. When potential clients or customers think of your company, odds are high that the first thing that comes to mind is your logo. This means that you want to do everything you can to ensure that your logo truly communicates your mission and values as well as being a good representation of your band. Your logo will also be a part of what makes your marketing collateral cohesive. It will be featured on everything from your business cards to your website! 

4.) Social Media

Perhaps one of the most dynamic pieces of collateral branding services is using social media. Almost everyone you know uses one social media platform or another. It is a great way to connect with family and friends, but it can also be an extremely effective marketing tool for your business. Keep in mind that each platform has a specific way that it can be best utilized. 

For example, TikTok can be a fun way to share a more fun and humorous side of your business. When using LinkedIn, you want to be more straightforward and share industry related content. Above all else, however, engagement truly matters. Remember to interact with people who comment or share your content. This will allow you to stay more relevant on the platform’s algorithm. 

How Salt Rank Can Help

If you’re reviewing all of this information and feeling a little overwhelmed, don’t worry, our Salt Rank team has you covered! Utilizing collateral branding services from our team means that we are going to be a one stop shop for all of your marketing needs, including both print and digital. Allow us to design your logo, print your marketing materials, handle your blogs, manage your social media, and so much more! Contact us today for a free consultation and get more details on what our talented team can do for you.