According to IMARC Group latest report titled “Toys Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”, offers a comprehensive analysis of the industry, which comprises insights on global toys industry size. The report also includes competitor and regional analysis, and contemporary advancements in the global market. The global toys market size reached US$ 170.7 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 267.9 Billion by 2028, exhibiting a growth rate (CAGR) of 7.2% during 2023-2028.
Toys represent playthings that are utilized to foster growth and learning in infants and children at an early stage of their development. They are usually manufactured by utilizing metal, textiles, polyethylene, polypropylene, wood, ethylene-vinyl acetate (EVA), styrene-derived polymers, and technical plastics, such as polymethyl methacrylate, polyamide, polycarbonate, etc. Toys also boost the intelligence quotient (IQ), improve concentration and creativity, increase motor development, promote personality and communication skills, etc. They help in enhancing the problem-solving capabilities of children while enhancing their cognitive, social, and physical skills. Presently, hi-tech electronic toys are commonly available via online distribution channels across countries.
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Market Trends:
The growing concerns among parents towards the emotional and social development of their children are primarily driving the toys market. Additionally, the expanding e-commerce industry, on account of the rising utilization of smartphones and the increasing internet penetration, is further catalyzing the market growth. Besides this, playschools are providing science, technology, engineering, and mathematics (STEM) toys, such as blocks, musical instruments, boxes, jigsaw puzzles, etc., in their education to instill problem-solving skills and creativity in kids, which is acting as another significant growth-inducing factor. Moreover, the inflating popularity of tech-savvy electronic toys among adults and children that depict action figures, including Superman, Ironman, Batman, Captain America, etc., is positively influencing the global market. Apart from this, government bodies across countries are launching numerous favorable policies to introduce product variants based on ethos, culture, and local folklore and heroes, which is projected to fuel the toys market in the coming years.
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Competitive Landscape:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
- Clementoni Spa
- Funskool Ltd.
- Hasbro Inc.
- Lego A/S (Kirkbi A/S)
- Mattel Inc.
- Playmobil (Brandstätter Group)
- Pressman Toy Corporation (Goliath B.V.)
- Simba Dickie Group
- Spin Master
- Talicor Inc.
- Thinkfun Inc. (Ravensburger North America Inc.)
- Tomy Company Ltd
Toys Market Segmentation:
Our report has categorized the market based on region, product type, age group and sales channel.
Breakup by Product Type:
- Action Figures
- Building Sets
- Dolls
- Games and Puzzles
- Sports and Outdoor Toys
- Plush
- Others
Breakup by Age Group:
- Up to 5 Years
- 5 to 10 Years
- Above 10 Years
Breakup by Sales Channel:
- Supermarkets and Hypermarkets
- Specialty Stores
- Department Stores
- Online Stores
- Others
Breakup by Region:
- North America (United States, Canada)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key highlights of the report:
- Market Performance (2017-2022)
- Market Outlook (2023-2028)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
About Us
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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