Public Relations helps a company in spreading its important information among the public and other interested parties. With Public Relations, a company interacts with the public. The clients contact leading PR firms to spread their brand awareness in front of their potential customers. It is very important to build a positive image of the brand or services for any organization. A PR agency helps in building that trust among the target audiences. This is done by using various Public Relations Tools.
Here is the list of 8 PR strategies used by various leading PR firms.
- Press Releases: It is also known as “news release” is a type of encyclopedia for small businesses which contains outlines of major facts of the news. It is written by public relations professionals to attract the interest of a journalist or publication. It summarizes all the facts and figures of the information about the products/services and is sent to the target members of the media.
- Press Kits: Also known as “media kit” is a pre-packaged material that contains all the core facts about organization, products, brand, and services for the reporters and publishers. It also includes major information about the top people, press releases, fact sheets along with photographs. This organized information helps reporters to figure out all about the business without even speaking to anyone.
- Fact Sheets: It is an at-a-glance tool used by professionals of every PR agency. It provides an overall view of the business in one or two pages.
- Employee Relation Program: Employees are the key elements for any business. They are the ambassadors for businesses and brands. Employee relation programs are conducted to improve teamwork and productivity by sharing information, a regular newsletter, internet postings, etc. This is important so that the staff represents your business with the right message.
- Matte Releases: These are the type of articles accepted by the small newspapers when they do not have sufficient stories or information to publish. Such releases are like articles but are designed to promote the product or services.
- Social Media: It is the best source of reaching your customers directly. It bypasses all the media and puts you directly in front of your customers. There are various social media sites like Facebook, Twitter, etc. which allows following various journalists and letting yourself be followed. You can quickly respond to the negative and positive responses of the users. Also, with the help of social media, the business brand gets more exposure and more web traffic is drawn to the website.
- Events/Functions: The experts of PR agencies organize various events and functions where people from the media are for the coverage. These events and parties are organized for the target customers to spread brand awareness and build relations.
- Media Tour: The media tours are organized by the Public Relations experts where the key employees of the organization travel to various places to promote their services/products through media interviews. Sometimes they hire celebrities for promotions.
