Telemarketing and telesales are often associated with obtrusiveness, hence being discontinued by many business owners. With so much buzz around digital marketing and social media management, telemarketing often gets sidelined as inefficient and outdated. But the degree of personalization and scope for direct client interaction provided by telephonic marketing and sales is unparalleled. When planned and implemented tactfully (or outsourced to the right service provider), telesales services offer immense scope. Here are the top 6 reasons why investing in telesales and marketing can be extremely beneficial for your business:-
Telephonic Conversations are Vital for Cementing a Personal Connection with Clients
The B2B sales funnel is quite lengthy and complicated as compared to that of B2C sales. This is because selling to other businesses entails a lot more lead-nurturing than selling directly to end consumers. When multiple B2B businesses are pitching the same offers, a strong personal rapport can be the deal-clincher. As a B2B marketer, digital demand generation Singapore experts can help you harness the power of telemarketing and telesales. Well-scripted and intuitive telephonic conversations enable you to hit the bull’s eye in the realm of client relations.
Telesales Services help garner a Loyal Base of Repeat Clients
Very often, in our scramble for new pastures, we often forget what we already have. As an existing B2B business, you have accumulated a database of clients who have purchased from you in the past. With telesales calls, you can instigate them to make repeat purchases. Inform them about the upcoming offers. Urge them to join your loyalty club, encourage them to renew their service contracts for exclusive benefits, and so on.
Direct Interaction and Feedback helps in Leads Segregation
No other form of sales and marketing communication is as clear as directly speaking to the client. The problem of unnecessarily chasing leads that turn out to be unqualified later can be avoided altogether. With automated telesales services, your database can be screened for qualified leads with zero manual efforts. Thereon, your experienced telesales executives can follow up with leads that have the highest probability of conversion.
Enables in Extracting the Potential of Purchased Databases
For start-ups that have to begin from ground zero and compete with established businesses, acquiring the right database is pivotal. Digital platforms are relevant in terms of driving engagement levels and brand-building. But with telesales and telemarketing, the element of direct interactivity differentiates these from the rest of the marketing modes.
Provides a Unique Competitive Advantage over Digital Marketing Avenues
Social media marketing, SEO, and online events are the top priority areas for the modern-day marketers. Hence, most B2B businesses tend to ignore telemarketing and telesales services today. Here is the golden opportunity you can grab to gain an upper hand over your competitors. With regular follow-ups from your telesales team, there can be a tangible increase in your conversion figures.
Excellent Scope to Document Client Feedback
Data-driven digital marketing policies are striking gold in the B2B marketplace. But why do we always have to depend on outsourced data? Telemarketing provides excellent scope to gather data via client feedback and referrals. The best B2B businesses don’t look at telemarketing calls as mere conversion-inducers. Getting genuine and direct feedback is the mainstay of the B2B business realm. It will help in reviewing your business offerings. To save costs for small and mid-sized businesses, telemarketing teams can double up as CRM teams. Properly documented client feedback will aid in steering your business policies in the right direction. The closer you come to tailoring your offerings as per the latest client preferences, the greater will be your sales.
Conclusion
The above reasons depict the massive potential of telemarketing/sales in bolstering your lead generation, lead nurturing, and conversions. But to harness these benefits, you need a certain level of expertise, resources, and tech/automation capabilities. Not all businesses can afford to manage these prerequisites on their own. So the best option is to collaborate with reliable telemarketing service providers that already have a robust setup in place. For start-ups aiming to capture the Asia Pacific Market, several digital demand generation Singapore agencies offer reasonable packages. You can bank on their expertise not just for telemarketing and telesales, but for full-fledged demand generation services.
