Top 5 Digital Marketing Tools To Propel Your Business

While nothing beats a strong marketing plan and a skilled creative team, choosing the ideal technological stack makes a notable difference in building brand awareness for businesses. Effective digital marketing tools solely focus on reaching potential customers across channels with result-driven strategies, conversion-oriented content, engaging UX, and many more to achieve tangible business results. For instance, the market is brimming with digital marketing tools for analytics, email marketing, PPC, and website engagement. However, leveraging the right suite of tools can help businesses reach and engage their high-converting consumers online while staying cost-effective. You can drive traffic to your website, convert visitors into paying customers and enhance overall sales and ROI by advertising your brand online with the right advertising tools.  Here are the top five digital marketing and automation tools for your business that can help to improve brand awareness, build credibility, enhance conversion rates, and boost organic traffic. With these, you can take your future digital marketing campaigns to the next level.

      1.  Google Analytics 

Google Analytics is a powerful digital marketing tool that aids businesses with innumerable marketing decisions. It easily tracks the website’s health for free and has proven to be quite helpful in learning where and how the website’s visitors are coming from. With it, businesses can trace their marketing initiatives and monitor a variety of other performance indicators for their websites. Key Features:

• Provides information on website traffic categorized by devices, products, pages, and more
• Allows creating metrics, dimensions, and a dashboard for quick access to data and information
• Helps better understand the target audience
• Makes landing page more engaging by offering customers intuitive experience
• Organizes and visualizes the data suiting business requirements

      2. Google Ads

Google Ads is one of the most effective ways to reach new consumers on Google SERP. It allows businesses to manage, test, and strategize their bids for adverts and calculate return on investment (ROI) with ease. The multiple targeting options allow you to approach the consumer base depending on different characteristics such as age, gender, location, profession, and more. Key Features:

• Drives footfall in the eCommerce business
• Helps create ads for the right audience
• Aids in spending money on marketing campaigns wisely
• Increases action from customers through the click-to-call button

       3. Mailchimp

MailChimp is a social advertising and email marketing tool for orchestrating and automating digital marketing campaigns. It is one of the top digital marketing tools to improve campaigns and track visitors. Apart from that, it is also quite useful for email campaigns that allow engagement with the audience. MailChimp incorporates pre-built, customizable email automation features, making it simple to reach the right audience at the right time. The best aspect of this tool is that it keeps businesses on top of their customer’s interest and delight them by sending personalized messages such as birthday wishes, welcome invitations, order notifications, and more. Key Features: 

• Creates better branding content with simple-to-use design templates
• Use an AI-powered assistant to create custom designs
• Provides tools for obtaining insights and analytics in one location.

      4.  Semrush

Semrush is an all-in-one marketing toolbox that assists businesses to increase their online exposure through SEO, content marketing world, market research, advertising, social media management, and search engine reputation management. It helps better understand and manage digital marketing campaigns. This tool supports extensive keyword research, investigates competition, stays creative with the content, and much more. Key Features:

• Boosts organic traffic with SEO tools
• Keeps you up with in-depth competitor research
• Improves social media strategies
• Helps discover innovative ways of reaching potential customers with less spending

       5.  Ahrefs 

Ahrefs provides a suite of search engine optimization tools to help improve the website based on marketing needs. With its massive data index, it is primarily utilized for checking backlinks. The tool is unquestionably one of the most in-demand digital marketing tools in the market. Key Features: 

• Optimize the website
• Helps to analyze competitors
• Tracks ranking
• Offers snippets of testimonials and data index
• Assists in managing the projects

Conclusion  With these recommendations, you can strategically streamline your marketing efforts and bring value to your website and business altogether. Any of the aforementioned tools can serve as the cornerstone of a strong digital marketing stack. Make sure to test-drive and run trials to see what works best for your business and budget. Still need help? Blue Ribbon Technologies is the reputed and best digital marketing agency in Canada. We offer end-to-end digital marketing services in Toronto to help businesses grow in these testing times. From best SEO services to app store optimization services, and social media marketing to PPC advertising management, we provide tailor-made solutions by using these trending marketing tools to meet your business objectives.  Ready to amplify your digital marketing efforts with BRT? Contact our digital marketing specialists today.