Get To Know How To Do Off-Page SEO To Increase Organic Traffic
An effective search engine optimization (SEO) strategy includes a combination of on-page and off-page SEO. Although search engine algorithms are constantly changing, what you do outside of your website is still important. After all, 50 percent of ranking factors are tied to your off-page SEO strategy.
*What is off-page SEO?
Off-page SEO refers to optimization efforts and tactics that you employ outside of your website domain. These are tactics that don’t involve optimizing or posting content to your site. Ultimately, your off-page SEO strategy is aimed at improving your site’s authority, popularity, credibility, and relevance on the web.
*Why is off-page SEO important?
Think of off-page SEO as building the domain authority of your site. Without this, your site might have a hard time outperforming higher authority websites.
Higher authority websites tend to rank better than those with little or no authority because search engines consider them to be more credible, relevant, and trustworthy.
You want to indicate that many people trust, share and refer to your site in search engines. Links are one way to show that, but you can’t just focus on link building. There are plenty of other off-page SEO techniques you can use; let’s take a look at some.
1) Link Building
Given Google’s algorithm, link building remains an integral part of any off-page SEO strategy. But it is important to understand how to build better links for your website and niche.
Getting backlinks from high-authority websites helps position your site as an authority. These high authority links work as a “vote of confidence” from one site to another.
The number one goal of link building should be to get quality links from authority sites. Quality should always take precedence over quantity.
Part of your link-building strategy should include bridging the link gap between your site and your competitors’ site. If they are getting backlinks from high authority sites that are not linking to you, you could be missing out on quality traffic.
2) Brand building
It is now a well-known fact that Google rewards brands. Brand-building efforts should be an important aspect of your overall SEO and marketing plan, as well as your off-page SEO strategy.
And once again, it all comes down to building your authority online, both for users and search engines.
3) Content Marketing
When we think of content marketing, it’s all too easy to think of it only as an on-page SEO tactic—that is, the creation and publication of content that sits on your website.
But from a holistic perspective, content marketing encompasses both on-page and off-page tactics. Posting great content on your site is just one part of content marketing; Any content you create and post anywhere on the web falls under content marketing.
If you write a guest post or publish an infographic that links to a top-tier newspaper, that’s content marketing.
Creating great and engaging assets can make it easy to promote your content and might encourage others to share it too. Typical content marketing tactics that help drive off-page signals include:
- Blog posts
- Infographics
- Surveys, studies, and research work
- White papers and eBooks
Other off-page strategies, such as link development, social networking, and public relations, complement content marketing. Quite simply, if you have great content, tell people about it.
4) Public relations
PR and SEO were seen as two different marketing disciplines for a long time, but in recent years, the lines have blurred and the two have come together.
Digital PR is now the link-building tactic of choice for many SEOs, as it is the perfect way to gain authority links at scale. You can use PR tactics to promote a great story and corresponding linkable assets, and you can earn significant volumes of links as a result.
5) Local SEO
While local SEO is a full SEO discipline in its own right, certain elements are key off-page SEO tactics: two are Google My Business and Citations.
- a) Google my business
Google My Business plays a vital role in the online presence of almost any local business. Still, it’s easy to forget that optimizing your page and getting it to rank on the map pack is off-page SEO.
GMB is not your website, and let’s not forget that any effort that is focused on anything other than your site counts as off-page.
- b) Citations
A citation is a mention of your business online that typically refers to the NAP (name, address, and phone number) of your business. Think of them as business listings.
If you’re a local business looking to rank for geographically specific search terms in the SERPs or map pack, you can’t avoid the importance of citations.
6) Social Networks
It cannot be denied that we live in a social world first. 93% of regular Internet users log into social networks.
Social networks play an important role in the use of the web and in the search for answers to our questions. Think of it this way; Social media platforms are a type of search engine (or response engine).
However, you should know that social shares are not a direct ranking factor. Treat social media platforms like search engines and discovery platforms.
Your social media presence can put you in front of potential customers and customers looking for answers to their questions or the right brands on the social media they use.
7) Forums
You might be surprised to see forums recommended as an off-page SEO tactic. Why?
Because for years, SEOs spammed forums, comments, and other UGC platforms as a way to build links (high or low quality). For this reason, the attention of many completely turned away from the forums.
Forums can offer great value to your marketing mix when used as part of a larger plan. Instead of using forums to build links, go in with a different mindset.
Think of using forums as a way to get directly involved in conversations related to your expertise, position yourself as an expert and quickly move up the ranks to be seen as a specialist or expert.
8) Influencer Marketing
Influencer marketing comes in several different forms today. Go back a few years, and the tactic was for bloggers to make sponsored posts. Instagram, YouTube, and TikTok are all the rage these days.
Influencer marketing may help you build your brand, increase the reach of your content, and increase brand awareness. Influencers can go a long way in ensuring that you, as a business, are present on these platforms.
9) Events
Events are making a comeback in marketing strategies and, believe it or not, they can contribute to your off-page SEO strategy.
Now more than ever, online events are important. Not only can they help engage your audience, but you can also benefit from real buzz around your business, which will drive social engagement and even links.
Don’t rule out the use of events from your marketing strategy.
10) Guest Posts
Guest posting involves submitting content to someone else’s website to provide information and value to your audience.
When done correctly, guest posting can contribute much more to your marketing strategy than just being used as a way to build links. It remains one of the most effective link-building tactics.
Guest posting gets your brand in front of a targeted audience, gets targeted traffic, and helps position you as an expert in your field.
Your main goal of guest posting should be to reach a new audience, get in front of traffic from a related site, and build your brand. When you approach guest posting with this mindset, you’ll find that it can be very valuable.
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We determine the gaps in your internet marketing strategy, including off-site SEO services. Finally, we propose practical steps for your business to increase organic traffic. Contact us today.
