“Real estate investing, even on a very small scale, remains a tried and true means of building an individual’s cash flow and wealth,” said Robert Kiyosaki, founder of Rich Global LLC and the Rich Dad Company, a private financial education company that provides personal finance and business education to people through books and videos.
Well, it is true that getting into luxury real estate requires great knowledge and experience in the real estate market but also it is not necessary that you need to have a wealthy background to sell luxury homes.
Here are some tips on how to break into the luxury real estate market.
Familiarize Yourself with the Market:
To gain the trust of your clients you need to prove to them that you are an expert and have great experience in high-end real estate if you want to win the business. Well, if we talk about luxury homes then it is not possible for you to fake it, you will need expertise in selling high-end homes.
You need to understand that luxury homes are way different than regular homes in their price value per square foot. Make yourself familiarize with luxury listings that you sold in recent times, also the ones that are still on market.
Work on your image:
Yes, it is very important that you focus on your image as this is the only way to attract high net worth clients. Try to hire a graphic designer who has good experience in working with luxury real estate agents so that they can improve your visual branding.
It’s alright if you don’t have a big budget to hire an expert graphic designer, you can explore other luxury agents to get inspiration for your website and logo design. Make sure to have a clear and easy website.
Prospect for expired luxury listings:
If you have the eye to find opportunities, you can get them anywhere. The same goes for luxury real estate, luxury listings often expire before being sold and this will offer you the opportunity to reach the owner of the luxury house to win their business. But for that, you need to convince them that can provide them better results than the last agent.
To seal your deal provide them your credentials, a solid marketing plan, and show that your previous results to prove that you are the right agent for their listing.
Treat your clients like gold:
If we talk about clients with a high net worth, they are way different from the average customer, they expect a high level of service. And to win their business you need to make them your first priority like answer them on time, send them regular emails to make sure that they are regularly updated for their listings. When you start earning your commission, try to treat your clients like lunch or dinner at an upscale restaurant. This will make them feel that you care about them and they can recommend you to their high net worth friends also. A entrepreneur who understands the value of customers is Sam Mizrahi, a famous entrepreneur and real estate developer who is the man behind the development of The One, Toronto’s first supertall skyscraper. Sam Mizrahi Net Worth is hands-on in every aspect of the firm’s business, from real estate acquisition, property amalgamation, heritage protocols, community relations, zoning, marketing, construction innovation and planning, and the creation of five-star hospitality amenity services.
