Things to Know for Your Commercial Real Estate Photography

Commercial Real Estate Photography
Commercial Real Estate Photography

Whether you’re a seasoned business owner or new to the industry, there are going to be expenses that are unavoidable. Everything from office supplies and computers to salaried staff and marketing, it can seem like the list of needs for your business is never-ending. However, in that laundry list of business expenses, the one area that always seems to be overlooked is the area of commercial real estate photography. 

This type of photography is an area of marketing that many business owners tend to skip, thinking they don’t really need it, especially when phones are now equipped to take “professional-looking” photos, or you can just get a few stock photos and make those work. In your mind, your money can be spent on more key areas of your business… so you think. 

The hard reality is that whether you’re a seasoned business owner or new to the industry, commercial real estate photography is going to benefit your business significantly. It doesn’t matter if you are looking to sell a strip mall or professional office building, high quality photography is going to play a significant role in the success of your endeavors. 

Below, you’ll find some of the most important things to know about commercial real estate photography and why it’s one of the best investments you can make in your business. 

Your Photos are a Representation of Your Business 

As a business owner, you want to establish your business as one of high-quality, but oftentimes, the cost of hiring a professional photographer for your business can drive you to think you can take the photos yourself or find a lower cost alternative. If this thought ever comes across your mind, always remember that your photos are a direct representation of your business, whether you realize it or not. 

Low-quality photos that are out of focus, fuzzy, or dull will, unfortunately, communicate the same to customers about your quality of products or services as well. The photos you use on your website or for various forms of print or digital advertisements will make a huge first impression on potential customers. It shows that you value your brand, image, and company name. 

Customers Want to Know About Your Business 

The number one alternative that business owners turn to when they feel professional real estate photography is not in their cards is stock photos. Not to confuse things, stock photos do come in handy and serve a great purpose for certain things, however, they’re not the method you want to use to showcase your business. 


Simply put, stock photos aren’t photos of your business and what it looks like. When people visit your site or see your business advertised, they automatically believe that it’s photos of your business, when it’s really not. Additionally, stock photos could give customers a false and unrealistic impression of what you actually have to offer. To capture your audience and gain a real customer base, you have to show them the real you! This means showcasing real photos of your business and the special features that make it unique and appealing to customers or potential buyers. 

Photos Speak for Themselves 

You’ve likely heard the phrase “a picture is worth a thousand words.” Well, when it comes to high-quality photos, those are worth that much more! We are in the era of the “informed shopper,” and they are the buyers who have to see it to believe it before they invest a penny in any type of commercial building due to it being such a large investment.  

With quality photos and videos, they’ll either buy or at least have a heightened interest in whatever property you’re selling without saying a single word, in most cases. In fact, a 2020 study of online shopping habits revealed that 67% of online shoppers rated high-quality images as being one of the most important factors when making their purchase decisions, slightly trumping product details with long descriptions, as well as reviews and ratings. So, when it comes to your commercial property, you’re a lot more likely to get more interest in your business with high quality photos than with standard photos. 

Your Commercial Real Estate Photos are Versatile 

You may not realize it but professional photos for your business are quite an investment as they can be used for a multitude of different purposes. True enough, they can be used for online content for your website, but these photos can also be used for social media as a brand building technique, including Facebook, Twitter, Instagram, and more! 

Outside of the digital world, because you have ownership of the photos, you can use them in a variety of different types of print media—brochures, pamphlets, t-shirts, and more. The bottom line is that professional photos of your business will provide you with a solid foundation of marketing efforts. 

Invest in Commercial Real Estate Photography Today! 

As a business owner, regardless of what industry you’re in, marketing and promoting your business with commercial real estate photography is going to be one of the best investments you’ll make. Of course, you can’t just go with just any real estate photography company; you want to go with a company with years of experience that you can trust. 

At 615 Media, we know the real estate market is hot and full of competition, and commercial real estate is no different. Whether you’re looking to sell your business or promote it, investing in professional commercial real estate is what will not only attract buyers, but also make you stand out in a sea of other businesses. 

To find out how commercial real estate photography can benefit your business, fill out our contact form or schedule an appointment!