Logos impact our decision to open an email as well as how we assess the importance of each email message. Brand Indicators for Message Identification, or BIMI, attempts to make it easier for us to recognize crucial information within emails by utilizing branding standards and visual hints included in logos.
Users have become increasingly dubious of the legitimacy of emails in recent years, which have become a major problem for companies combatting spam. Email subscribers receive information about a brand’s identity from BIMI. The company has total power and discretion over the logo that is attached to authenticated emails. BIMI, in general, offers another layer of security to the existing email authentication mechanism.
What is BIMI?
Email marketers are constantly seeking innovative ways to increase subscriber engagement and exposure, which leads to improved open and conversion rates. BIMI, or Brand Indicators for Message Identification, is a new standard that allows a user’s brand logo to appear alongside their email in a recipient’s inbox. This not only raises brand recognition but also improves email deliverability by removing spam emails.
BIMI is an effective tool for building trust and enhancing subscriber experience, which is something that every organization strives for at every level of their email program. BIMI makes it easy for recipients to identify a brand when it appears in their inbox. This fosters trust, which improves a company’s capacity to provide high-quality services and products.
BIMI employs the DMARC protocol. Before the brand’s logo can be displayed as part of BIMI, the linked domains must first be confirmed by DMARC to ensure their legitimacy. BIMI contributes to the brand’s value by using the company’s investment in DMARC from a visibility and Email Security Solutions standpoint.
Several aspects improve when the legal brand emblem becomes more recognizable to a wider range of people. It has the potential to increase email interaction while decreasing the risk of brand impersonation and email-borne attacks such as phishing, spoofing, and business email compromise (BEC).
Getting ready for BIMI
There are three critical elements to consider while installing BIMI:
Configure a DMARC policy (either p=reject or p=quarantine).
Keep a good reputation as a sender (via a high engagement rate with low bounce and spam complaints).
Get yourself a VMC.
Configuring DMARC’s underlying technologies, SPF and DKIM communicate to the world that a company is serious and concerned about the reputation of their domain, which increases brand reputation as a sender, despite the subjective nature of reputation. DMARC is a basic security protocol that will serve as the foundation for future domain security initiatives.
VMC for BIMI
Verified Mark Certificates is a service that allows businesses to display verified brand emblems in their clients’ sender fields. VMC relies on BIMI standards to help organizations begin their BIMI journey by displaying certified brand logos in their receivers’ inboxes, rather than a random logo that does not match their brand in any way.
After you’ve obtained a VMC, you are ready for BIMI.
Logos and appearances are quite important in the online world, thus it is essential to have a genuine logo on your email profile. You can accomplish exactly that using BIMI. Visit EmailAuth to learn more about the advantages of BIMI and other email authentication protocols.