Part A of this methodology will deal with a large number of variables that will give us very valuable information about the people who come to our tournaments. Thanks to a very extensive and complex fieldwork, we will get quantitative and qualitative information about the spectators of our tournaments, about the times when they prefer to watch the matches, about the higher presence of spectators at certain times, about work profile, age, studies, relationship with other sports, etc. In short, it provides a target audience for our events, allowing us to adapt much better to our client when drawing up a marketing plan that refers to the audience (in this case not the sponsor.) But to the spectator) depending on their needs and the location of the tournament.
Part B of the methodology concerns economic quantification
Of the media presence of our sponsors’ brand image. Again, using different variables and indicators, we can get an objective value, translated in economic terms, of the impact it has in the different media. For this purpose, we take all types of media (online, TV, radio, direct marketing, etc.) as a starting point and we use the most prestigious and reliable indicators for media measurement, such as TNS Sofres Media audience (for TV), EGM (for the written press audience) or OJD (for distributed copies of the written press).
This survey gives us a great tool, not only to quantify, but also to know our customers better, to get better arguments when attracting sponsors, but also to be more rigorous when developing a professional sports event.
The source from which this information can be obtained is:
Evaluation study of the economic impact of the TELECYL PÁDEL PRO TOUR CIRCUIT. Tetley Studies, 2007.
As I have tried to convey with this part of my experience, the planning of the marketing plan is the first stone we have to lay for the development of a professional 스포츠중계 event, and why not, any kind of sporting event, even on a smaller scale and with fewer resources. Without this “base” it will be difficult for us to organize a professional event with a minimum of quality standards.
So much so that the whole strategic marketing plan mentioned above is meaningless if it is not approached with communication in mind and the plan that develops it. Communication is part of any plan and we need to consider external and internal communication, which means coordinating the work between the different members of the working group.
But we focus on the external communication of the event,
There are several elements of great importance and importance. The first and most obvious is that today, as many experts confirm, we live in the information society, and this translates into two fundamental aspects: the first is that information is very easily available in a very short time, and the second is that there is a wide range of information, so the choice of a good communication plan becomes increasingly a very important task, so as not to “get lost” among all this range. And we can achieve the objectives that we have set ourselves.
