Is your business is not getting relevant traffic? Is it not reaching its targetted audience? Then, you have come to the right place. Today in this article we will discuss the factors why your website does not get enough traffic and what could be the reason.
Some digital marketing neglects the importance of technical SEO for the website. But, do you know technical SEO could be the reason behind your website’s lacking of ranking? So, let’s start today with our blog on technical SEO and read out the best tips which can ultimately boost traffic to your website.
Be with this article till the end,
What is Technical SEO?
Technical SEO is the process of optimizing the technical elements of your webpage for the purpose of improving the website’s ranking on SERPs. The technical elements include website structure, navigation, sitemaps, menus, buttons, robots.txt, page loading speed, etc. If any of these elements do not perform well, it will definitely affect your search engine ranking.
Technical elements highly impact your search engine ranking. For eg: Page loading speed is one of the important technical aspects and even if it loads slowly, then it will affect your search engine ranking badly. Because Google does not like to rank the sites which load slowly.
And, if you want to optimize your website technically, then you can hire our Ohio SEO Company offers the best technical SEO packages for your business.
Let’s have a look at some technical SEO Checklists
Check Your Website Mobile – Friendliness
Responsiveness can be defined as fitting the website with every resolution. And, mobile-friendliness is one of the major ranking factors of search engines. One of the updates of Google in 2015, has given more preference to the mobile-friendliness. That’s why responsiveness must be given first priority if you are optimizing your website for SEO. And if your website is not found responsive it may affect your SERP ranking on Google.
But how will you check the Mobile-friendliness on your website?
You can use various responsiveness checker tools to find out whether your website is mobile-friendly or not. Some of the free tools are –
- GT METRIX
- Google Friendliness checker
- Bings Mobile friendliness checker
- Hubspot’s website checker
These tools are free to use and you can use it for checking unlimited websites.
If you don’t know how to operate these tools for checking website responsiveness, then you can consult our Detroit SEO company having technical experts who have years of experience and can give you the best qualitative results for your website.
Optimize your Site XML
Sitemap is the place where you provide information about the pages, images, and videos of your website and tell the relationship between them. Sitemaps are necessary for Google to understand the structure of your webpages and if your website has large number of pages it is crucial to add sitemaps to your webpage.
Sitemaps are not so much hard to create and if you have a WordPress site, you can easily create sitemaps using the sitemap maker plugins. After creating the sitemap, just placed the file in your root directory.
Increase Your Website Speed
Page loading speed is another important SEO Ranking factor. If your site is slow and takes time to load, then Google will not consider your site capable of ranking. So make sure, your site has a quick loading speed and it loads within 1 to 2 seconds. The site loading speed can be enhanced by using compressive images and reducing Javascript or CSS files.
You can even check website speed using the tool we have mentioned in the Responsiveness Checker like GTmetrix, Pingdom, and Page Speed Insights.
Fix Site errors while performing periodic technical SEO Audit
Periodically performing technical SEO audits lets you to understand the website’s performance, and check out whether your website is performing well or not. So, the question is how will you perform a technical SEO Audit for your website?
Semrush, Moz, Ahrefs, etc there are various available tools that you can use to perform technical SEO audits for your website.
Optimize Internal Structures
An internal link is a hyperlink to the other page within your website. The internal link does not have as much as impact the external link does. But still, they can affect your search engine ranking. That’s why make sure your internal linking is working properly or not. The most effective way to interlink your website is by providing descriptive anchor text for linking.
Use Canonical Links to Avoid Duplicate Content Issues
A canonical link is an HTML page that helps Google to understand which page should be indexed and determine the original page. Make sure your website does not contain any duplicate content and if has, immediately delete that page. But in some cases in website, you can’t avoid duplicate content. For eg : if you are serving a website on multilanguage countries, then try to add a canonical tag, it will avoid duplicate content to get indexed on SERPs.
Find and Fix Broken Links on Your Site
Would you want your visitors to land on the page having a 404 error? Definitely No, website having this kind of errors are called broken links, they will affect your user-experience and not looks good on websites. You can even check if your website has broken link, just go to broken link checker plugin and type your website and you will get all the information about the broken links available on your website.
The Conclusion
Hopefully, you understand the importance of Technical SEO. Following these checklist, you can easily solve your technical issue and can make your website more friendly to the crawlers as well as your users.
FAQS
What is technical SEO?
Technical SEO is the process of optimizing technical elements like website structure, navigation, sitemap, page loading speed, etc.
How does technical seo optimization affect your website?
If you conduct technical optimization correctly, it can enhance your website ranking and makes your website more understandable for crawlers and users. Technical SEO positively impacts your website performance.