You often see SEO or search engine optimization mentioned by popular brands or small businesses, it helps ensure your brand is there for your target audience and stays ahead of the competition when searching the search engines. When more than 90% of Internet users use search engines to find answers, small business SEO services can no longer be ignored.
Despite the growing popularity of social media in recent years, the search engine is still a major source of traffic for most businesses. This is why we should invest in SEO services, especially for small businesses that are eagerly trying to scale.
1. Small Business SEO Services: Advantages
Almost all companies have their own official websites nowadays, but whether the websites can be found on search engines like Google or Baidu is another question. No surprise, users will not be able to find the website if the SEO is poorly optimized and it will be flooded with a lot of pages from other websites.
So if a website is well optimized, it will have the following benefits:
Have a website with a high degree of satisfaction with the user experience
Build strong consumer brand awareness
Create effective long-term traffic sources
Effectively reduce the cost of advertising
2. Small Business SEO Services – Providing Services
It is always beneficial for businesses to implement high-quality SEO services on their websites. Contact us to learn more about how SEO can move your brand forward.
for example:
1. Keyword Analysis
It is the most important part of SEO. Keyword analysis includes industry/product specific keyword analysis, competitor analysis, keyword analysis, website relevance analysis, keyword positioning, and keyword rank prediction;
2. Site Engineering / Planning Analysis
A good website structure attracts search engine robots/spiders to the website, which will be beneficial for SEO. Website architecture analysis includes: restructuring website structure to meet SEO needs, improving user interface/user experience, implementing sitemap, optimizing internal and external links;
3. Website Directory and Page Optimization
SEO not only ensures that the home page of the site ranks well in the search engine but also drives traffic to every page of the site;
4. Frequent Content Posting and Link Placement.
Search engines prefer websites with regular content updates, so scheduling new content releases on time is one of the key factors for SEO optimization. In addition to updating content, well-planned placement of internal and external links ensures that search engines understand the relevance and keywords of each page;
5. Create a Sitemap
Creating a sitemap based on your site structure will allow search engines to access all pages and parts of the entire site through the sitemap. It’s always a good idea to set up two sets of sitemaps, one in HTML (so visitors can quickly lookup site information) and one in XML (so search engines can see the refresh rate, refresh time, and weight of the page of a website) ;
6. Check Indexed Pages
First, we submit the sitemap (XML format) to major search engines. After 1-2 weeks you will be able to see the indexed pages result by pressing “site: your website’s domain name” in the search box and it will show you the number of pages that have been indexed by that specific search engine. Similarly, to check backlinks to your website, you can type “Domain: Your website name” or “Link: Your website name”. We also suggest using the webmaster tools provided by search engines to close the loop on search engines;
7. High-Quality Backlinks
Building high-quality backlinks can improve your website’s PR value and update rate. Backlinks are known as the “holy grail” of professional SEO because it is not easy to team up with another webmaster to include a backlink to their website. But here at Sekkei Studio, we have the skills to achieve this goal, contact us now for more information;
8. Anal Website Traffic
Finally, analyzing your website traffic will help you with your next SEO strategy. It indicates traffic sources, user behaviors on your website, website problems, etc. From there, you can easily plan your next website optimization strategy. lysis tools, it is always recommended to use Google Analytics and Baidu Analytics.
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