To stay competitive, medical spas and clinics need to diversify their services and look for new treatments that complement their existing service menu. A service that is becoming more popular is Paramedical Pigmentation Treatments which include: Areola Pigmentation, Scar and Stretch Mark Camouflage.
If you are considering offering these treatments there are three things to review: the market, the treatment, and the potential revenue.
The Market
The Areola Pigmentation and Scar and Stretch Mark Camouflage market focuses on breast cancer survivors, plastic surgery scars,major life changes for women, and gender reassignment.
Breast Cancer Survivors
For women and men who have bravely battled breast cancer, Areola Pigmentation can be a way to regain a sense of confidence and normalcy.
Women who choose to have breast reconstruction, may choose to have implants; implants with nipple reconstruction; or implants with nipple reconstruction and Areola Pigmentation.
Some women choose to have implants with Areola Pigmentation and no nipple reconstruction. Nipple reconstruction involves creating a nipple from skin and tissue in the area. Women who choose this option often state that they like how their breast looks under a t-shirt without having to worry about their nipples protruding.
Breast cancer survivors may also have scars from surgery where the breast was left intact, but scars are left behind as cancerous tumours were removed. Camouflage pigmentation blends away scars as the scars are tattooed to match the skin closely.
Major Life Changes
As women go through major life changes; their bodies change, and this includes their areolas, stretch marks, C-section scars, and mommy makeover scars,
When women experience menopause, shifts in hormone levels bring about various changes in their bodies, affecting the appearance of their breasts and areolas, too. Some women find that the shape of their areola changes and the colour may lighten.
Some women may find that breastfeeding changes the shape of their areolas and their breasts. They may find that the colour is inconsistent, and the shape is elongated. With Areola Pigmentation each concern can be addressed and perfected.
Stretch marks caused by sudden weight gain or pregnancy can be hidden with Stretch Mark Camouflage. The silvery flashes on the skin are blended carefully to match the client’s skin tone.
Gender Reassignment
Individuals who choose gender reassignment often need breast changes, reductions, or implants. Male and female areolas are different in circumference. Some clients may come to you to have the circumference enlarged, reshaped, or minimized.
In all the scenarios listed above the client is going through a transition, you, as a treatment provider and permanent makeup artist, have the opportunity to make this transition more pleasant and to play a role in what could be a major transformation for them. Many clients choosing this service report that after the treatment they feel more confident, have a better self-image, and overall well-being.
The Services
An important step in Areola Pigmentation and Stretch Mark and Scar Camouflage is the consultation. It is important that the permanent makeup artist understands what the client’s concerns are and what they hope to achieve. The permanent make up artist will consider pigmentation that flatters and complements the client’s skin tones while achieving the effect that they desire.
The treatment follows steps like microblading or other tattoos that you may have experienced, heard about, or read about. The biggest difference is that Areola Pigmentation and Stretch Mark and Scar Camouflage are creating an illusion. It requires an advanced technique of feathering and blending to create something that looks natural. Understanding colour theory is vital to creating a realistic areola. The results can be stunningly realistic; the illusion of a protruding nipple in the centre of a healthy areola, the disappearance of a scar, and the visual smoothing of a stretch mark.
The treatment often takes two or three sessions at most. To offer this Areola Pigmentation, you need to have a skilled permanent makeup artist on your team, a range of paramedical pigments, a high-performance PMU machine, and a comfortable private area for the service.
Scar and Stretch Mark Camouflage offers two types of techniques. Otherwise known as Brazilian Camouflage, one using the illusion of ink to mask the stretch mark or scar into the existing skin tone colour AND an inkless method that is used with Dermedics ECM serum into the skin to increase a natural collagen and repair response in the body to lighten the scar or stretch mark over 2-3 sessions. As not all scars and stretchmarks can be done with the ink camouflage technique, the inkless method by Dermedics is a one of a kind treatment ideal for all skin types.
The Revenue
Most permanent makeup artists charge $500 – $2000 for various treatments. This price can vary based on the skill and reputation of the permanent makeup artist, the geographic area and the length of the treatment time.
As you reviewed this article, you may have decided that this is a service that you would like to offer in your spa or clinic, but you lack the qualifications. Lashforever Canada offers Paramedical Pigmentation Permanent Makeup Training. This advanced course introduces you to the captivating realms of 3D Areola Pigmentation, Areola Colour Correction, and Cosmetic Areola Pigmentation and Brazilian Scar & Stretch Mark Camouflage.
This is a service that supports clients who are going through a major transformation and can provide solid revenue for your business. You may also contact them to learn more about the best course for you!
