Digital marketing is an ever-changing and evolving landscape. The past two years have shown us how quickly it can become. While we have seen several new marketing trends, adopting these marketing strategies for small business digital marketing services may not be possible.
Your limited budget and resources may keep you from trying bold marketing trends. That being said, we can confidently tell you that you can use many marketing strategies to build your brand and grow your small business effectively.
This post will discuss the seven marketing strategies for a small business that can provide fantastic results.
- Personalized email marketing
Customers crave personal attention, and email marketing has the perfect solution. As one of the most used marketing strategies for a small business, email marketing is one of the preferred tactics for customer acquisition and retention.
Personalized emails go a long way in building a bond with your customers. Drip email campaigns using tools for email list management can be used to nurture leads at various stages and make their purchase journey as enjoyable as possible.
Personalized email makes your brand more genuine to the customers. Taking personalization a step further, you can offer customized deals and coupons to your loyal customers based on their previous purchases and preferences.
- Marketing automation
Automation helps you to streamline many of your business processes. For a small business, it is imperative to automate your marketing processes to save time and make your staff more efficient. Automation is one of the must-have marketing strategies for your business if you want to work smart and grow.
Top-notch automation tools are available for email marketing, lead scoring and nurturing, systematic content publishing, social media management, referral marketing, and more. Automation can boost your team’s productivity and supercharge your conversion rate.
- Brand story
Gone are the days of hard-hitting sales. In 2022, it’s all about telling a story to market your products and services. Content marketing is still one of the best marketing strategies for your small business, but with a brand new approach.
Instead of telling your target audience how fantastic your product is, invest in creating custom content. Explain to your potential buyers how your product has helped solve a particular problem for your customers.
Has your product been instrumental in helping your customers reach a specific goal faster? Showcase it with real-life examples and data. To increase the SEO value of your content, you can rely on top tools such as Semrush.
- Influencer marketing
Did you think that influencer marketing is beneficial only for the bigger brands?
That’s not the case. Influencer marketing can be one of a small business’s most powerful marketing strategies to build brand awareness and generate quality leads.
Influencers have loyal fan bases on social platforms like Instagram and TikTok, who interact with them and look up to them for personal recommendations. A high engagement rate makes this one of the best marketing strategies for your small business. You can select and make an influencer contract with influencers working in your niche and your location to endorse your brand in an authentic style.
Let’s say your business is built around the plant-based movement; you can partner with influencers advocating a dairy-free or vegan lifestyle. With little investment, you can reach a high-potential target audience.
- Google My Business listing
Google My Business (GMB) listing is a must for every small business to strengthen its online presence.
Why is it so vital?
Because people visit 1.5 billion destinations every month based on their Google searches, and 76% of those who search for something nearby visit the store within one day.
When your potential customers are looking for you online, you must work towards building a strong online presence for your business.
Google My Business listing can give your business the extensive visibility and credibility you crave. That’s why it should be one of the top marketing strategies for your small business.
- Digital event marketing
The popularity of digital events has grown exponentially in recent years. Webinars, online conferences, live discussions, and podcasts are powerful tools for brands to generate quality leads online.
Moreover, these online events present an opportunity for brands to gather audience data and market to them directly.
As a small business owner, you can attend or host online events to acquaint your audience with your products and how they offer solutions to specific challenges. Interacting with your audience through surveys and polls will also help you understand their preferences and tweak your marketing strategies accordingly.
- Referral marketing
One of the most effective marketing strategies for your small business is to leverage the goodwill of a satisfied customer using different types of referral programs. When your buyers are happy with your brand, ask them to spread the word about the products they love.
Let’s take the food industry, for example; when you learn to satisfy the comfort and convenience-centric customers, the chances of them recommending you to their connections multiply. You can gently nudge these customers to recommend your products to their friends and incentivize them to bring you qualified leads.