The Push-to-talk (PTT) Market is a two-way communication method that allows users to transmit audio only when a button is pressed. It is commonly used in radio communication systems, such as walkie-talkies and two-way radios, where it is impractical to have an open microphone all the time. In PTT systems, the user presses a button to activate the microphone and transmit their message to the other party or parties. When the button is released, the microphone is turned off, and the user can receive messages from the other party or parties.
Informational Source:
https://www.fortunebusinessinsights.com/industry-reports/push-to-talk-market-100079
PTT is also used in some voice communication software, such as Discord and TeamSpeak, where it allows users to communicate with each other in a similar way to traditional two-way radios. This can be useful in group settings where multiple people may need to speak at the same time, but it is important to avoid background noise or distractions.
Overall, PTT is a useful communication method that allows users to transmit audio only when necessary, making it an efficient and effective way to communicate in certain scenarios.
Push-To-Talk (PTT) is a communication technology that involves instant conversation between two wireless cellular networks. It involves using a button to switch the device from a voice transmission mode to a voice reception mode. This technology is a drastic improvement over the now sparsely used walkie-talkies across the globe. Additionally, emergence of technology has enabled a multi-pronged communication benefits wherein multiple parties can communicate with each other and have a conversation over a cellular network. Increasing development in telecommunications has propelled the demand for PTT as several large wireless carriers are coming out with their own versions of the PTT services.
List of the Companies Proliferating in the Market:
- AT&T, Inc.
- Qualcomm Technologies, Inc.
- Verizon
- Motorola Solutions
- Kyocera Corporation
- Mobile Tornado
- Sprint Corporation
- Bell Canada
- Simoco Wireless Solutions
- Sonim Technologies Inc.
- Telo Systems
What does the Report Include?
The market report includes an exhaustive study of several factors such as drivers, restraints, challenges, and opportunities that will affect the growth of the market in the forthcoming years. The report covers regional demographics that include qualitative and quantitative information about the regions that are further divided into nations that are contributing to the growth of the market between 2019 and 2026. Furthermore, the competitive landscape has been discussed in-depth that include information of several players operating in the market. Moreover, information on the adoption of strategies such as merger and acquisition, collaboration, partnerships, and joint ventures by the companies that will drive the growth of the market has been included during the projected horizon.
Drivers and Restraints:
Introduction of Technologically Advanced Products to Drive the Market
Voice communication has evolved drastically over the past decade. Emergence of fully equipped IP-based PTT communication technology over the radio is the testimony to the massive advancement in field of telecommunication. Communication is efficient and instant than ever before and has paved way for the companies to introduce innovative products that are technologically advanced across the globe. For instance, in April 2020, ESChat publicly announced its launch of ESChat broadband PTT service for the TELUS wireless network by completing the formalities of a commercial contract between the two companies that was forged in MAY 2019. Marshall Berkin, Vice President of TELUS, said on the sidelines of the development that the ESChat PTT service would harness the power of instant interaction and compatibility to enable professional group communication safe and reliable for our consumers. He further added, “Our collaboration with ESChat will propel the business to empower the mobile workforces while enabling us to be agile and save costs.”
Furthermore, according to the report, the companies are striving to gain maximum market share by adopting strategies such as signing contracts, joint ventures, and collaboration during the forecast period. For instance, in May 2020, Motorola Solutions announced that it has secured a fresh contract from the Israeli government to deploy new broadband push-to-talk (PTT) solution. According to the tender, the company is expected to provide over 10,000 devices to Israel that are powered by the WAVE Motorola solutions along with installing, operating, and maintaining the PTT communication services. Furthermore, the WAVE technology will boost the efficiency of operations among the government officers and the field personnel.
Regional Analysis:
Improving Communication Infrastructures in Asia-Pacific to Augment Growth
Among the regions, Asia-Pacific that generated USD 2.91 Billion in 2017 is anticipated to be at the forefront during the forecast period. Factors such as increasing collaboration strategies among the companies and the distributors in the region will propel it to gain maximum global push-to-talk market revenue. Furthermore, constant development of communication infrastructures and growing impetus of public sector safety in countries such as China and India will bode well for the market growth in the forthcoming years.
