Previously, companies had to create a personal account on Pinterest for marketing purposes. It was a good way for companies to showcase their products to potential clients or photographers to showcase some of their latest prints. Almost every business can find a way to benefit from the unique Pinterest platform.
Just this week, Pinterest announced the release of business accounts, which have their own terms of service as well as new advertising options. The new Terms of Service pinterest business account erstellen are clearer. New widgets and training materials are available. Promotional products will also be offered in the future.
The changes to the Business Account Terms of Service do not affect how your brand publishes content on the site. They clarify what your business should expect from Pinterest .
Pinterest should keep in mind is that other users can modify and redistribute your content on Pinterest . This includes changing the links, captions, and features.
There are three new features available to businesses on Pinterest . The first feature is already available for personal user accounts and it is the verified websites feature. When a site is verified, a red circle and a check mark appear next to the business URL on the profile page
You also have access to profile and board widgets. These display your pins in a specific way. Your company can add pin and follow buttons to your company website.
A business portal is also available to help your business get the most out of marketing with Pinterest . It even includes a section dedicated to marketing best practices and using the Pinterest brand and logo for marketing.
The tools and materials can make it easy for even the newest user to get the most out of Pinterest .
It hasn’t been made official yet, but Pinterest has hinted at potential products and services that will help businesses better understand their audience. This can include paid advertising options or even analytics tools that make Pinterest an even more powerful tool for your business.
Creating a business account
It’s easy to create a business account on Pinterest , either by creating one from scratch or simply converting your existing account. You go to the Pinterest business portal and select “Join as a business” or “Convert an existing account”.
Pinterest before , you’ll find that converting to a business account has a slightly different interface than opening a new account. You enter your industry or business type, contact information, site admin, and how your business will be publicly displayed on the site.
Have you started your Pinterest business account?
blogs. Facebook . Twitter. Social media has changed the way we communicate and connect. The digital world has become a key place to grow our business, build our brands and build relationships. It has given us a wide-open channel for conversation and collaboration that can happen anytime, anywhere. One social site that’s been grabbing the attention of the masses lately is Pinterest.com. Although this website is popular among individuals, its growing importance and role in business cannot be denied. Have you considered using Pinterest for your business?
Why Pinterest for your business?
The fascination with Pinterest is growing among users. For many, the purpose is to collect and share new ideas, be it related to recipes, design or fashion. Essentially, you pin images to your board and your followers get insight into anything you think is cool, important, or meaningful. Imagine what this kind of sharing can do for your business! While there’s no tool that allows potential customers to buy your products or services directly from the site, just think of the marketing potential of a Pinterest business account! Your images (with links back to the original source) can be repinned on the boards of thousands of other users.
Here are five Pinterest tips for businesses that can help you capture the attention of your audience, improve your website’s click-through rate, and promote your product or service.
The five best Pinterest tips for businesses
1. Invest the time
Like any marketing effort, managing a Pinterest business account requires an investment of time. If you ‘re too busy running your business to work on your business, consider hiring a marketing company like Aquarius Designs to do the work for you. While it’s free to use Pinterest for business, if you don’t have the time, the small cost of outsourcing the task is worth it.
2. View your content
To get a lot of traction, create at least one daily Pin on your Pinterest business account to promote your brand. While many businesses are tempted to only post Pins for the products they sell, you can also post tips, tidbits, and slogans that are memorable enough to get re-pinned. Consider using daily themes like “Business Tip of the Day,” which often result in repeat visits from people eager to check out your latest pin. Remember to include a link back to your website with each Pin.
3. Build relationships
Research and build relationships with users known for quality pins on the site. Once these fat cats get to know you and your Pinterest for your business, they’re more likely to post about your services or products, or re-pin your images. You can then take the relationship to Twitter or pinterest business account erstellen Facebook to keep the conversation going.
4. Connect your physical presence with your online presence
It’s important to connect your physical location and website to your Pinterest business account. Consider offering a Pinterest promotion in an ad for your physical store or business. Place Pinterest buttons on your website. These simple steps will result in more website traffic straight from Pinterest and more sales.
5. Keep it simple
The best thing about Pinterest is that it’s so easy to use. Every board is the same and every pin is the same size. Make sure you create a clean and elegant board, like the website itself.
Pinterest has grown to be one of the most popular and fastest growing social websites in the world, so it’s no wonder Pinterest is an integral part of many businesses’ marketing efforts for business growth. If you’re new to the site or need help managing your Pinterest business account and social media strategy, contact Aquarius Designs today at 917.687.4764.