Ingredients called nutraceuticals are added to a variety of functional foods and beverages to boost their nutritional value. The finished food item’s appearance, flavor, and sensory attributes are also improved. As consumer demand for products with better taste, flavor, and nutrition increases, new products are introduced to the market.
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Key Players:
The major players analyzed for the nutraceutical ingredients industry Amway Corporation, AOR Inc., Archer Daniels Midland, Cargill Incorporated, Danone, EID Parry, General Mills, Herbalife International of America Inc., Innophos, Matsun Nutrition, Mead Johnson, Nestle SA, Natrol, Royal DSM, and Valensa International. Key players operating in the nutraceutical ingredients market have adopted product launch, business expansion, and mergers & acquisitions as key strategies to expand their nutraceutical ingredients market share, increase profitability, and remain competitive in the market. In order to get an advantage over rival manufacturers in the market, they are primarily focused on improving the quality of their products. Manufacturers have an advantage in expanding their product line internationally due to an advanced distribution network and manufacturing knowledge and expertise.
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Nutraceutical Ingredients Market
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