Mobile Value-Added Services Market Trends, Growth Factors and Opportunity 2023-2028


IMARC Group, a leading market research company, has recently releases report titled “Mobile Value-Added Services (MVAS) Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028.” The study provides a detailed analysis of the industry, including the global mobile value-added services market share, size, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

Report Highlights

How Big is the Mobile Value-Added Services (MVAS) Market?

Report Attributes    Details
Market Size in 2022 US$ 852.8 Billion
Market Forecast in 2028 US$ 2,011.0 Billion
Growth rate (2023 to 2028) CAGR of 15.32%
Base Year of the Analysis 2022
Forecast Period 2023-2028

What are Mobile Value-Added Services (MVAS)?

Mobile value-added services (MVAS) are the various non-core facilities provided by the telecommunications industry. They include wireless application protocol (WAP), interactive voice and video response (IVVR), short message service (SMS), utility VAS, social networking, unstructured supplementary service data (USSD), infotainment, m-education, etc. MVAS aid in improving the pricing proposition, optimizing the return on investment (ROI) for the operator, and enhancing the overall consumer experience. As a result, these facilities find widespread applications across several sectors, such as BFSI, education, healthcare, media, entertainment, government, IT, retail, etc.

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What are the Growth Prospects and Trends in the Mobile Value-Added Services Market?

The rising urbanization levels and the increasing number of smartphone and tablet users across the globe are among the primary factors driving the mobile value-added services (MVAS) market. Besides this, the integration of 3G and 4G networks is propelling the utilization of web-based applications, which is further augmenting the market growth. Moreover, the growing popularity of over-the-top (OTT) media platforms, especially among the Millennial population, to access creative content on the go is also catalyzing the global market. Apart from this, the development of mobile location-based services (LBS), which are utilized by car rental providers to offer tracking facilities to consumers, and the emerging trend of digitization across various industries are acting as significant growth-inducing factors. Furthermore, the elevating improvements in the telecommunications infrastructures, continuous advancements in the 5G technology, and the introduction of cloud-based VAS systems are expected to bolster the mobile value-added services (MVAS) market in the coming years.

Who are the Key Players Operating in the Mobile Value-Added Services Industry?

The competitive landscape of the industry has also been examined with some of the key players.

  • AT&T
  • Alphabet Inc.
  • com Inc.
  • Apple Inc.
  • Baidu Inc.
  • Comverse Technology Inc.
  • com
  • Gemalto
  • Google LLC
  • InMobi
  • Kongzhong Corp
  • Mahindra Comviva
  • Mobily
  • One97 Communications Ltd.
  • OnMobile
  • Vodafone Group Plc

What is Included in Market Segmentation?

The report has categorized the market based on solution, device type, end-user and vertical.

Breakup by Solution:

  • Short Messaging Service (SMS)
  • Multimedia Messaging Service (MMS)
  • Location Based Services
  • Mobile Email & IM
  • Mobile Money
  • Mobile Advertising
  • Mobile Infotainment
  • Others

Based on Device Type:

  • Mobile Phone
  • Tablet PC
  • Laptop/Data-Card
  • Others

Analyzed by End-User:

  • SMBs
  • Enterprises

Breakup by Vertical:

  • BFSI
  • Media and Entertainment
  • Healthcare
  • Education
  • Retail
  • Government
  • Telecom & IT
  • Others

Regional Analysis:

  • North America (United States, Canada)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Others)
  • Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, South Africa, Others)

Key Highlights of the Report:                                                    

  • Market Performance (2017-2022)
  • Market Outlook (2023-2028)
  • Market Trends
  • Market Drivers and Success Factors
  • Impact of COVID-19
  • Value Chain Analysis
  • Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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