Explainer videos have become an essential tool for businesses to communicate their products and services to their customers. They are short, engaging, and visually appealing, making them ideal for sharing on social media platforms. Social media has become an increasingly important tool for businesses to reach their target audience, and combining it with explainer videos can have a significant impact on the success of your marketing strategy.
In this blog post, we will discuss how you can maximize the impact of your explainer videos by incorporating them into your social media strategy.
- Choose the Right Social Media Platform
When it comes to social media, not all platforms are created equal. Each platform has its own strengths and weaknesses, and understanding them is essential to maximizing the impact of your explainer videos.
Facebook is the largest social media platform, with over 2.8 billion monthly active users. It is an excellent platform for businesses looking to reach a wide audience, and its video capabilities make it an ideal platform for sharing explainer videos.
Instagram is a visual platform that is ideal for businesses looking to showcase their products or services through photos and videos. Its short-form video feature, Reels, allows businesses to share explainer videos in a format that is easily consumable for its users.
LinkedIn is a professional networking platform that is ideal for B2B businesses. It is an excellent platform for sharing explainer videos that educate and inform its users about products and services.
Twitter is a fast-paced platform that is ideal for sharing short, concise messages. While not ideal for longer explainer videos, it is an excellent platform for sharing teaser videos that link to longer videos on other platforms.
- Create a Video Marketing Strategy
Before sharing your explainer videos on social media, it is important to create a video marketing strategy. This strategy should outline your goals, target audience, and the platforms you will be sharing your videos on.
When creating your strategy, consider the following:
- Your Goals – What do you want to achieve with your explainer videos? Are you looking to increase brand awareness, generate leads, or drive sales?
- Your Target Audience – Who is your target audience? What platforms do they use, and what type of content do they engage with?
- Your Video Content – What type of content do you want to create? What message do you want to convey, and how can you make it visually appealing and engaging?
- Your Distribution Strategy – What social media platforms will you be sharing your videos on? How often will you be sharing them, and what types of calls to action will you include?
By creating a video marketing strategy, you can ensure that your explainer videos are effective at reaching your target audience and achieving your business goals.
- Optimize Your Video for Social Media
When sharing your explainer videos on social media, it is important to optimize them for each platform. Each platform has its own specifications for video length, aspect ratio, and file size, and failing to adhere to these specifications can result in poor video quality and decreased engagement.
For example, Facebook recommends that videos be between 15-60 seconds in length, with an aspect ratio of 1:1 or 16:9. Instagram Reels, on the other hand, has a maximum video length of 30 seconds and an aspect ratio of 9:16.
By optimizing your explainer videos for each platform, you can ensure that they look and perform their best, increasing engagement and driving results.
- Promote Your Videos on Social Media
Sharing your explainer videos on social media is just the first step. To maximize their impact, you need to promote them to your target audience. There are several ways to promote your videos on social media:
- Paid Advertising – Paid advertising on social media platforms can help you reach a larger audience and drive more engagement for your videos.
- Influencer Marketing – Partnering with influencers in your industry can help you reach a wider audience and increase the visibility of your explainer videos.
- Organic Promotion – Promoting your videos organically on social media involves sharing them on your business pages, groups, and communities. You can also share them with your email subscribers and website visitors.
By promoting your explainer videos on social media, you can increase their reach and engagement, ultimately driving more traffic and leads to your business.
- Track and Analyze Your Results
Finally, to maximize the impact of your explainer videos on social media, you need to track and analyze your results. Social media platforms provide powerful analytics tools that allow you to see how your videos are performing and make data-driven decisions to improve their effectiveness.
Some of the metrics you should track include:
- Views – The number of people who viewed your videos.
- Engagement – The number of likes, comments, and shares your videos received.
- Click-Through Rate – The percentage of people who clicked on the call-to-action in your videos.
- Conversion Rate – The percentage of people who took the desired action after watching your videos, such as making a purchase or filling out a form.
By tracking these metrics, you can gain valuable insights into how your explainer videos are performing on social media and make informed decisions to improve their effectiveness.
Conclusion
Explainer videos are an excellent tool for simplifying complex concepts and communicating your products and services to your target audience. By incorporating them into your social media strategy, you can maximize their impact and reach a wider audience.
To make the most of your explainer videos on social media, choose the right platform, create a video marketing strategy, optimize your videos for each platform, promote them to your target audience, and track and analyze your results.
At Explainer Video Hero Company, they specialize in creating high-quality explainer videos that engage and educate your target audience. You can contact them to create an explainer video that creates maximum impact on social media for your brand!
