IMARC Group’s report titled “Massage Equipment Market Report by Type (Electric, Non-Electric), Product (Chairs and Sofas, Back Massagers, Handheld, Neck and Shoulder, and Others), Distribution Channel (Hypermarket and Supermarket, Specialty Store, Online Sales Channel, and Others), End User (Residential, Commercial), and Region 2025-2033. offers a comprehensive analysis of the industry, which comprises insights on the global massage equipment market share. The global market size reached USD 8.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 16.3 Billion by 2033, exhibiting a growth rate (CAGR) of 8.08% during 2025-2033.
Factors Affecting the Growth of the Massage Equipment Industry:
- Increasing Awareness and Acceptance of Massage Therapy:
Growing awareness and acceptance of the therapeutic benefits of massage therapy has contributed significantly to the expansion of the massage equipment industry. Over the past few years, there has been a significant shift in attitudes towards massage, with more and more people recognizing its role in promoting relaxation, relieving stress, and reducing muscle tension. This shift has been fueled by various factors, including growing health awareness, rising disposable income, and a greater emphasis on holistic wellness practices. Furthermore, as people become more and more aware of the potential health benefits associated with regular massage, there has also been a rise in the demand for massage equipment for both personal and professional use. Consumers are looking for convenient and cost-effective ways to incorporate massage into their daily routine, leading to increased sales of massage chairs, hand-held massagers, massage cushions, and other related products.
- Technological Advancements in Massage Equipment:
The massage equipment industry has witnessed rapid technological advancements in recent years, leading to the development of innovative and sophisticated products that offer enhanced features and functionality. Manufacturers are constantly investing in research and development to create state-of-the-art massage equipment that delivers a more effective and customizable massage experience. One of the major technological trends driving growth in the industry is the integration of advanced massage techniques and modalities into massage equipment. For example, massage chairs now incorporate techniques such as Shiatsu, Swedish, deep tissue, and reflexology, allowing users to customize their massage sessions to their specific needs and preferences. Additionally, the advent of smart massage devices equipped with wireless connectivity and mobile applications has revolutionized the way users interact with and control their massage devices.
- Growing Wellness and Spa Industry:
The rapidly growing wellness and spa industry across the globe has emerged as a key driver for the growth of the massage equipment market. As consumers are prioritizing self-care and relaxation, there has been an increase in the demand for professional massage services offered by spas, wellness centers, and massage clinics. This growing demand for professional massage services has led to a growing demand for high-quality massage equipment by businesses in the wellness and spa sector. From massage tables and chairs to specialized equipment for various massage techniques, spas and wellness centers are investing in state-of-the-art equipment to enhance the quality of their services and attract discerning clients. Moreover, the spread of wellness tourism and the growing popularity of wellness retreats and resorts have further fueled the demand for massage equipment globally.
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Leading Companies Operating in the Global Massage Equipment Industry:
- Beurer GmbH
- Casada Deutschland GmbH
- Family Inada Co. Ltd.
- HoMedics USA LLC (FKA Distributing Co. LLC)
- JSB Wellness
- OSIM International Pte. Ltd.
- Panasonic Holdings Corporation
- Prospera Corporation
- RoboTouch
- Samsung Electronics Co. Ltd (Samsung Group)
- Wahl Clipper Corporation
- Zyllion
Massage Equipment Market Report Segmentation:
By Type:
- Electric
- Non-Electric
Electric represented the largest segment due to the increasing demand for automated and customizable massage experiences among consumers seeking convenience and advanced features in their massage equipment.
By Product:
- Chairs and Sofas
- Back Massagers
- Handheld
- Neck and Shoulder
- Others
Chairs and sofas represented the largest segment because of their versatility, offering users a comprehensive massage experience akin to professional services, and their suitability for both personal and commercial use.
By Distribution Channel:
- Hypermarket and Supermarket
- Specialty Store
- Online Sales Channel
- Others
Hypermarkets and supermarket represented the largest segment owing to their widespread accessibility, offering a diverse range of massage equipment options to consumers in convenient locations with competitive pricing.
By End User:
- Residential
- Commercial
The commercial sector represented the largest segment due to the high demand for massage equipment in spas, wellness centers, gyms, and other commercial establishments catering to clients seeking professional massage services.
By Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
North America’s dominance in the massage equipment market is attributed to factors such as high consumer awareness and acceptance of massage therapy, robust healthcare infrastructure supporting wellness practices, and a strong presence of manufacturers and distributors catering to diverse consumer preferences in the region.
Global Massage Equipment Market Trends:
The global market for massage equipment is growing. This rise is mainly due to increasing disposable incomes in emerging economies. People are spending more on wellness products. Additionally, the aging population is boosting demand. Older adults seek relief from joint pain and muscle stiffness.
Sedentary lifestyles and desk jobs are also a factor. They lead to musculoskeletal problems, increasing the need for massage therapy. This, in turn, drives the market for related equipment. Moreover, government support for wellness and preventive healthcare is expected to further boost the market.
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