Localise- How Car Dealers Can Use Apple Business Connect management

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Apple-Business-Connect-Manager

Apple has recently introduced Apple Business Connect- A free tool that enables businesses of all sizes to promote, control, and customize key information to the billions of Apple users worldwide

Apple business connect is a free tool that supports businesses to claim their location on Apple’s place cards. The tool brings more power to business owners, owing to their growing prominence on the map.

In other words, the tool helps the business to establish and build a solid brand presence. And next, it’s the responsibility of business owners to update and optimize the location and key information rigorously.

Apple no longer relies on third parties for data. Like Google, they are now sourcing the data from the business themselves. Equally, it creates the responsibility of business owners to furnish the business information and manage and optimise the listing with rigour.

What is Apple Business Connect Management?

Apple Business Connect empowers businesses to manage and update their business information, such as store hours, location, and phone number.

One can add the customize fields such as images, upcoming events, offers, and discounts. Again you can invite the audience to take action like- ‘get directions, call now, or visit our website’. Also, you create the direct action options like “share” or “order.”

Apple entitles users to optimize and manage their business information across apps like- Apple Maps, wallet, Messenger, Siri, and other apps. Besides this, apple business connect provides Apple users with accurate information about the ‘shop, eat, travel, and more’. To sum up, Apple Business Connect directly connects with the customers to monitor brand performance and engage with customers to understand their needs and demands.

How the Apple Business Connect Management benefits the Car Dealership?

Apple Business Connect solidifies your dealership’s presence. Read below to know the benefits-

  1. Marketing Insights

Apple Business Connect tools have a unique intuitive tracking system. Click on the “insights” option. And with a few simple taps, you get insights of-

  • Track incoming traffic
  • View click-thru rates
  • Origin of prospect
  • Complex metrics and analysis

Again, the action button and the profile button give the insights like:

How many users used the Apple Business Connect profile to land on the website?

How many made a call or order to get directions?

  1. Direct customer outreach

There are over 1.5 billion active iPhone users as of 2023. Certainly, this allows you to connect seamlessly with the target audience.

  1. Create unique advertising options.

You can create impactful advertisements using the Apple Business Connect tool. And the best part is you get no entry barrier to access the tool. You can add easy-to-use invite actions into the user experience. Again clicking on invite action (call now and visit our website) gets the user closer to the conversion.

How to make the best use of Apple Business Connect?

Here are a few tips shared by marketing experts to draft a successful marketing strategy-

Account verification:

You are just a few minutes away from being part ‘winning marketing platform’. Thanks to the short enrolment process. After enrolment, the next step is identifying an administrator and connecting to the subsequent ladder of business connections.

Update business information:

Staying updated and closely understanding the customers is key to building brand awareness and refinement. Finally, staying up to date helps to bring a lead and further convert it.

Limited time offer:

Limited time offer option increases the conversion multi-folds. It also helps to get complete spectrum insights of trackable metrics.

How to configure the place card:

The business place card is the online version physical your store. Users see you on the Apple Business Connect platform and compare you with your competitors. So, it’s important that you stand out from your competitors. Make sure that your place card has the following details-

  • A photo and logo of a business approved by Apple.
  • The name of the business.
  • Brief about your business.
  • Display special offers and events.
  • Call to action (call, visit website).
  • Additional photos.
  • Address of the location.
  • Phone number
  • Store hours
  • Business website
  • Link to your app store
  • Categories of business
  • Current status of business whether open, temporarily closed or permanently closed
  • Others: Debit/Credit card acceptance, Parking detail, Apple Pay, Contactless payment.

Conclusion:

As noted earlier, Apple Business Connect largely helps car dealers to build their dealership presence in the market.
If you are looking for one-stop marketing support. Connect to Localise team today. Launch your success with Localise and grow your business in leaps and bounds.