You all are familiar with Search Engine Optimization SEO and how it helps gain top ranking on Google. Local SEO also helps boost traffic, and increase brand awareness and leads from local search. It is SEO for local marketing.

Local SEO includes activities like finding local keywords and optimizing the Google My Business profile of the business. It is also known as Map SEO. It is that branch of SEO that assists small and medium-sized businesses so they can grow. Local businesses rely greatly on their online presence to grow. 97% of users look for local businesses online. Local SEO helps with targeting the public in your area. Also, for local SEO Canada to work, your business should have a physical presence.

Significance of Local SEO

As per stats, 46% of all the searches on Google have local intent. 76% of buyers looking for something local on Google visit that store that day. Local SEO makes up a huge part of the SEO world. If you are successful in getting your local business on the front, you would direct traffic directly to your door.

Benefits of Local SEO

Listed below are some of the major benefits of investing in local SEO for your business:

Increased Traffic

As said above 46% of Google searches are about local information. Every business thrives on traffic. No matter how big or small your business is, you can continue to get customers if you are successful in establishing a strong online presence of your business. With local SEO, you can enhance your traffic. With your focus on the local audience, you encourage them to visit your website and then check out your store.

Targeting the local traffic would redirect the local traffic to your site which would result in leads and eventually convert to sales.

Uninterrupted Business Growth

The main goal of local SEO activities is to increase traffic while improving search engine results. This leads to a jump in marketing and sales prospects. When sales increase, it means more consumers are interested in your products or services. This leads to a mindful growing period. So, if you need to develop your local company, you can rest assured that investing time and resources in local SEO would lead to constant business growth.

Improved Conversion Rates

Local SEO drives your potential customers to your business site and massively improves the conversion rate. As per Joel House Search Media, about 28% of the local searches lead to sales. It means that local SEO results in a better conversion rate as increased traffic flow leads to more sales. When you present yourself as an expert in your area, you can advance and become the industry leader when your clients are ready to buy. Local searches prefer buying from local businesses nearby instead of a company miles away.

Get more Local Reviews

Research reveals that 87% of users go through online reviews first before buying from a local business. If you are offering quality products or services to people, people would love to give you positive ratings and honest reviews. This greatly helps in winning more customers. However, that is only possible when your business is optimized for local SEO.

When you implement local SEO strategies, you can get more customer reviews. When you respond to these reviews and give feedback, it will help you further with a high ranking on search engines. Google takes this as a sign of a good customer experience. Getting local reviews can benefit your business substantially in numerous other ways.

Lasting Rankings

Old marketing methods have become obsolete and do not get you the results you desire. With SEO, however, even investing in it one time with full focus, time, and effort has a long-lasting effect which was not possible with traditional marketing strategies and techniques. Local SEO helps you achieve long-lasting rankings on search engine results.

Low Cost of Advertising

The local audience is what helps a local business thrive. It helps it flourish. Due to this, they invest more in different advertising channels like TV ads, banners, pamphlets, and getting graphic design services Canada. All of this can cost a lot. You can save a lot of money by optimizing your local SEO since 80% of users opt for the near me option when looking for something.

If you haven’t worked on your local SEO yet, it’s high time you should!