Kombucha Tea Market Share, Size, Trends, Forecast and Analysis of Key players 2026


According to the latest report by IMARC Group, the global kombucha tea market exhibited strong growth during 2015-2020. Looking forward, the market expects to grow at a CAGR of around 18% during (2021-2026).

Kombucha tea is a fermented drink that is prepared from sweetened green or black tea, sugar, bacteria and yeast. It contains antioxidants, which help in increasing metabolism, reducing headaches, rebuilding connective tissues, detoxifying the body and strengthening the immune system. As it is considered useful in the treatment of cancer, arthritis and other degenerative diseases, it is gaining popularity as one of the most preferred beverages around the world.

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Market Trends

Owing to the global outbreak of COVID-19, there is a significant rise in the demand for immunity-boosting foods and beverages, which, in turn, is propelling the kombucha tea market growth. Apart from this, the increasing demand for functional drinks, coupled with the easy availability of these products through online distribution channels, is further driving the growth of the market. Moreover, the introduction of innovative product flavors and variants, such as lemon, ginger, berries and coffee, offered by leading players in the industry, are expected to bolster the market growth in the upcoming years.

As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

Competitive Landscape:

The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.

Some of the key players being Brew Dr. Kombucha, Buchi Kombucha, Carpe Diem, Equinox Kombucha, GT’s Living Foods, Humm Kombucha LLC, KeVita, Inc., Kombucha Wonder Drink, Reed’s, Remedy Kombucha Pty Ltd, Reeds, Inc. (NASDAQ: REED) etc.

Browse full report with detailed TOC and list of figures and tables: https://www.imarcgroup.com/kombucha-tea-market

Insights on Market Segmentation:

Market Breakup by Type:


Market Breakup by Tea Type:

Green Tea
Black Tea
Oolong Tea

Market Breakup by Flavour Type:

Herbs and Spices

Market Breakup by Packaging Type:

Glass Bottles
Aluminium Cans
PET Bottles

Market Breakup by Distribution Channel:

Supermarkets and Hypermarkets
Convenience Stores
Health Stores
Online Retailers

Market Breakup by Gender:


Market Breakup by Age Group:

Age 20-40

Market Breakup by Region:

North America
Asia Pacific
Latin America
Middle East and Africa

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