Should You Invest in Videos for Your Business? Analyze pertinent data to decide whether the investment is worthwhile.
Making Videos
Let’s face it, premium videos aren’t cheap. Therefore, you must be considering whether to invest in videos for your company.
Despite the fact that videos can be an expensive form of online content, they can aid in a company’s expansion and high revenue. In other words, making an investment in a high-quality video can pay off handsomely for your company.
Not yet persuaded? Check out these statistics to make your own judgment.
THE FUTURE IS IN VIDEO
There is no denying that videos are becoming more and more popular in business. In fact, video traffic will soon make up the vast majority of internet traffic. By 2022, videos will account for 82% of all internet traffic, according to Cisco.
This astounding fact alone should persuade skeptics that videos are now required rather than optional when it comes to content marketing. Not producing videos would mean missing out on more than 80% of future internet traffic.
Here are some more compelling arguments in favor of purchasing videos.
Videos Increase Conversions and Sales
Look no further than video if you want to draw clients, increase conversions, and boost sales for your company. According to top blogger Neil Patel, videos can significantly increase business sales and conversions across all industries and verticals.
According to the video production near me team, landing pages with videos can increase sales conversions for all types of businesses. Videos are effective for conversions because customers want to see a product in action before purchasing it, according to the feedback given by business owners. The best option, in this case, is video.
FOSTER TRUST VIDEOS
Building enduring relationships with customers requires trust. Your business cannot grow, whether it is B2B or B2C, without gaining the respect and loyalty of your target market.
In fact, rather than employing pushy sales techniques, many astute marketing gurus these days place a greater emphasis on fostering customer trust. You won’t need to use hardsell because you will be perceived as a reliable expert, and instead, clients will approach you on their own.
In its survey, Wyzowl noted that more than 90% of consumers watch explainer videos to better understand a company’s goods or services. Explainer videos help customers better understand their products and services, according to over 90% of businesses.
These statistics demonstrate that since customers strongly prefer videos as a medium, they are the best for establishing trust. These figures also demonstrate that the majority of companies use this adaptable platform to share with customers their brand values.
FOR SEO, VIDEOS ARE ESSENTIAL
Photographer capturing a street scene
Have you heard that making videos can significantly raise your search engine ranking? Given that Google owns YouTube, the largest video platform in the world, this should not be shocking.
The fact that an increasing number of internet users regard video as their preferred source of content is one of the main reasons why Google places such a high value on videos.
Since videos have a high potential for engagement, they also lengthen dwell time. When visitors stay longer on your website to watch videos, Google will give you a higher SERP ranking because it pays close attention to dwell time.
According to data from Wistia, visitors spend 2.6 times as much time on pages with videos as they do without them. This is very important because Google considers dwell time and bounce rate to be two of the most important factors when determining the worth of your website. Google will rank you higher if visitors stay on your website for a longer period of time.
MOBILE USERS PREFER VIDEOS MORE THAN COMPUTER USERS
Video Production at a Film Studio
Ooyala estimates that about two-thirds of all videos are now watched on mobile devices. This demonstrates that users of mobile devices are becoming more interested in videos. This, along with the rising use of mobile devices, amply demonstrates the enormous potential that video content marketing has now and in the future.
Businesses that use video marketing have a ton of opportunities thanks to the rising mobile video consumption and the growing number of smartphone users.
For marketers of video content, there is more good news regarding mobile video consumption. According to Google’s report, millennials are twice as likely to be attentive when watching videos on their phones as opposed to watching them on television. When compared to people who watch videos on desktop monitors or televisions, people who watch videos on their smart devices are 1.4 times more likely to watch advertisements. And their interest extends beyond simply viewing advertisements. The likelihood that mobile video viewers will spread advertisements and branded content is actually 1.8 times higher. Additionally, compared to TV viewers, they are 1.6 times more likely to discuss advertisements and branded content with their friends.
In order to increase user engagement, business owners should concentrate their efforts on video ads targeted at mobile phone users. Your best option for connecting with customers, building a relationship with them, and spreading your brand’s message is to use video ads that are specifically targeted at mobile users.
BUSINESSES ARE USING VIDEOS MORE AND MORE
The fact that most businesses now rely on videos for marketing is another crucial justification for investing in videos. According to Wyzowl’s survey, 63 percent of companies use video content marketing. Videos, according to 83 percent of businesses, offer good returns on investment. For those who are still not using videos, these statistics have significant ramifications. While their rivals continue to benefit from this fruitful marketing channel, those who are not using video content marketing are missing out on a number of advantages and gradually losing money and market share.
You should contact the top video production company in California to give your company the edge it deserves with video content marketing in light of all these facts and figures.
Our video production specialists can help you establish a personal connection with your viewers while also giving your brand the polished image you desire.
Recall that not all videos are created equally. Videos can only be used for their intended purposes with high-quality production methods and content. You will need to contact the best video production company in California for this.
