Many of my clients, both French and American, wonder how I can write in both languages on multiple blogs, Facebook , LinkedIn and other websites every day. It must seem like I spend all day managing my social media every day because I hear some clients say to me, ” Baba , I’m not like you, I don’t have time, hours every day .” to spend with social media ! ”
In reality I don’t spend hours a day, it just seems like it because I have a system. In fact, I only spend 15 minutes a day including both languages. Then it only takes me a few hours a month to write articles for each blog. As a sole proprietor, it’s very important to be present and make people feel like you see them everywhere. Your job is to present yourself as an expert in your field in order to gain more Medienarbeit macht Sie bekannt and more credibility. You can have the best product or program in the world, but if no one can find you, you also have the best secret in the world, which means no one will buy from you.
How to create a system to use social media effectively without wasting time?
- Determine your niche and target market.
I say it all the time, but before you start anything in your business, you need to determine your niche and target market so you know how to communicate effectively. You cannot sell to anyone. It is very important that you know your target market very well, its challenges, its pains, its obstacles to be able to become its problem solver and to be considered an expert.
- Communicate constantly with your audience, your contacts and your customers
Via Facebook , LinkedIn, Twitter, but also by publishing articles on your website, blog and article directories (most of which are free, so no excuses). One of the secrets is knowing how to recycle your work. You should be able to work once and use the information multiple times to make money.
Example – A simple article can be posted as an article, but it can also become a podcast, a base for a video, or a free report. And multiple articles can become an eBook or course. Every time you write an article, try to see all the ways you can use it. What different mediums will attract your audience? Some people prefer to read, some prefer to listen, some prefer to watch a video (millions of people watch videos on YouTube every day, so make sure you incorporate this into your business).
Make it a habit to spend at least 15 minutes a day on social media to post new information. Make sure you deliver valuable content and don’t sell every time. Use the 80/20 rules, inform 80% of the time and promote a product or service 20% of the time. Use quotes, retweet other people’s valuable information, post resources, spread the word about your events or teleclasses every time you add a new post to your blog. Show people how you can help them solve their problems.
- Combine networking and social media – When you meet people at an event, connect with them on social media the next day. Invite them to join you on Facebook , LinkedIn and Twitter for regular communication. Even if you don’t see each other for a while, you’ll still get updates on each other ‘s deals . Also, invite them to sign up for your newsletter. Always make sure to drag your social media contacts to your own list. You never know what will happen to your account or page. For example, if your Facebook account is deleted or suspended for any reason, you can still communicate with your own list.
If you have the opportunity to set up a live meeting with someone you’ve met on social media, don’t hesitate. I mainly work on my various businesses through the internet and social media, but there’s always that extra something when I can meet people face to face, it brings a little extra to the relationship. This doesn’t just apply to the people in your city, but when you travel try to connect with your contacts or when they travel make time to meet them. Switch “from Facebook to Face-to-Face”.
Always make sure you develop a relationship with your contacts so that they get to know you like you do, trust you and know that you will be there to help them and be Medienarbeit macht Sie bekannt their problem solver. When you build a strong relationship, they will know that you are the expert in your field and when the time is right, they will contact you and no one else.
It’s always more effective to win people over because you’re known as an expert, rather than chasing them down and begging them to buy your product or service. Then you can be sure that you will have loyal customers for life and devoted fans who will send you like-minded recommendations.
