Increasing disposable income and huge infant population are the key factors driving the baby diapers market in India.
According to TechSci Research report, “India Baby Diapers Market By Product Type (Disposable Diapers, Cloth Diapers, Training Nappies, Biodegradable Diapers, and Others (Swim Pants, Regular Diapers, Super/Ultra Absorbent Diapers, etc.)), By Size (Medium (M), Large (L), Small (S & XS), Extra Large (XL)), By Distribution Channel (Pharmacy/ Drugs Stores, Departmental Stores, Hypermarket/ Supermarket, and Online Sales Channel), By Region, Competition, Forecast & Opportunities, FY2027F ”, the baby diapers market in India captures the market size of approx. USD794 million in the year FY2021 and the market size is expected to grow at approx. USD1092 million in the year FY2027F. The India Baby Diapers Market is projected to grow at a CAGR of around 5.62% during the forecast period FY2022 – FY2027.
The growth of the market can be attributed to the rising awareness about the hygiene of babies by media campaigns of various diaper brands and the benefits of using disposable diapers over cloth versions, and also the growing number of working women. Even people in small towns and cities in the country are now shifting towards the use of diapers due to their features like convenience, safety, and timesaving. So, the money spent on these products is now considered under the essential category.
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Most of the parents are unaware of the adverse effects of baby diapers on their baby’s health. Issues like diaper rash, infections, skin irritation, and food sensitivities are some of the symptoms of diaper allergy. Even urinary infections in babies are common because of excessive use of diapers as the baby diaper builds moisture, germs, and warmth. Considering the allergy-related problems, most of the doctors advise the parents to not use a baby diaper. Thus, the rising allergies among babies are one of the factors hindering the growth of the baby diapers market. But as the companies are continuously working upon the research and development for the betterment of diaper quality, the matter is expected to be resolved in the upcoming years.
The India Baby Diapers Market is segmented into by product type, by size, by distribution channel, by region and by company. In terms of by product type, the India baby diapers market is segmented into cloth diapers, training nappies, disposable diapers, biodegradable diapers, and others (swim pants, regular diapers, super/ultra-absorbent diapers, and many other newly emerging diaper categories). In the upcoming years, it is the cloth diaper which is expected to gain the largest market share considering the factors like more and more educated parents are now concerned about the environment as well as the longer durability of the product.
Based on the distribution channel, the India Baby Diapers Market is categorized into Pharmacy/ Drugs Stores, Departmental Stores, Online Sales Channel, Hypermarket/ Supermarket. Among which the pharmacy/drug stores hold the major market share in FY2021. The factors like greater convenience and lower costs have been driving diaper sales and the online platform has also been growing, led by Amazon, FirstCry, Flipkart, and Snapdeal. Online sales platform is a growing channel for premium and imported diaper products, catering to rich Indians.
Due to the impact of COVID-19, various markets have seen a huge downfall but there has not been much impact on the India Baby Diapers Market. It was the logistics and manufacturing of diapers that were affected for few initial days of lockdown. But later the diapers came into the category of essential products, because of which the market regained its pace.
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Some of the players operating in the India Baby Diapers Market are Procter & Gamble (P&G), Unicharm India Pvt. Ltd., Kimberly Clark Lever Pvt. Ltd., Essity AB, The Himalaya Drug Company, Nobel Hygiene Pvt. Ltd., Me N Moms Pvt. Ltd., Swara Baby Products Pvt. Ltd., TZMO S.A., and The ABENA Group and many more. But the major market share of approx. 80% is captured by the brands like Pampers (by P&G), and MamyPoko Pants (by Unicharm India Pvt. Ltd.).
“India Baby Diapers Market is expected to grow at a rapid pace reason being growing urbanization and an increasing number of working women across the country. Even, the factors like increasing disposable income, a rising number of nuclear families, and birth of 27 million babies on average each year, are going to increase the demand for baby diapers. Therefore, the baby diaper industry in India is expected to witness robust growth in the coming years. On the demand side, a few drivers such as enhancement in the product quality, increased awareness and growing penetration in rural markets also playing a major part in the growth of India Baby Diaper Market”, said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
“India Baby Diapers Market, By Product Type (Disposable Diapers, Cloth Diapers, Training Nappies, Biodegradable Diapers, and Others (Swim Pants, Regular Diapers, Super/Ultra Absorbent Diapers etc.)), By Size (Medium (M), Large (L), Small & Extra Small (S & XS), Extra Large (XL)), By Distribution Channel (Pharmacy/ Drugs Stores, Departmental Stores, Hypermarket/ Supermarket, and Online Sales Channel), By Region, Competition, Forecast & Opportunities, FY2027F” has evaluated the future growth potential of the India Diapers Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the India Baby Diapers Market.