Every online retailer desires to increase traffic and sales. Even once you’ve established a basic plan, deciding which marketing methods to employ may be tough. We’ve compiled a list of effective marketing methods and ecommerce system solutions to aid you in implementing each plan. The themes themselves cover a wide variety of topics, from easy acquisition to encouraging more recurring revenue from your existing client base.
What exactly is e-commerce advertising?
Ecommerce advertising is a type of marketing that distributes sponsored content across digital media to attract new and recurring consumers to an online business. According to the US Census, retail digital advertising makes for 25% of all digital expenditure, despite e-commerce sales accounting for just 13% of total US retail sales. E-commerce advertising is already worth $1 billion. Even real stores are investing in Internet advertising. Because the internet is where your business is hosted and where many customers like to purchase, the majority of ecommerce companies and new DTC brands invest in online advertising. Overtly commercial media purchases such as social media adverts, banner ads, dynamic product ads, and Google ads are examples of online e-commerce advertising. However, it also includes user-generated content, email marketing, and newsletters as kinds of digital marketing.
Sell more of your products.
Most individuals have undoubtedly heard the phrase “Would you like to supersize your order?” It is an example of upselling, which is the approach of convincing a customer to purchase a product that is somewhat more costly than the one they were considering initially. Upselling may be more beneficial for businesses than bringing in a net new client. Your clients may not always be aware of a premium product, or they may just want extra information to fully understand the benefits of an upgrade (or package). Your items must satisfy the customer’s first desires, and once they have an anchor price in mind, they may be uninterested in a higher price point. When evaluating different price points, a customer may typically notice an anchor price as the initial number and utilise it as a benchmark. The new product must fit the consumer noticeably better than the old one for the upgrade to be worthwhile. Everyone who has ever purchased a computer is familiar with the screen below. Companies generally advertise performance upgrades (upselling) or additional accessories (cross-selling) for you to consider once you’ve decided on a certain model.
Use of social media for advertising
Because the most effective marketers focus their efforts on finding customers where they gather, social media has emerged as a top technique for DTC marketers attempting to reach consumers. Because the average American spends two to three hours every day on social media, this is a popular place for marketing. According to the JungleScout Consumer Trends Report, 35% of customers made a purchase based on a brand’s live stream, while more than 50% of consumers examined social media comments to form an opinion about firms. In addition to brand awareness, the majority of social media platforms provide a variety of ad designs and targeting choices. As an example, consider Meta, the business that owns Facebook and Instagram. Meta offers a range of ad formats, including video ads, display ads, lead ads (which allow users to input information without leaving Facebook), dynamic ads, and more. Because Facebook also owns Instagram, you can manage advertising for both social media networks in one place. There are various target audience options, including audience segments created from your own subscription lists or bespoke audiences created using Facebook’s own pixel and user data. Lookalike audiences, according to Facebook’s algorithm, are an excellent way to engage with people who “look like” your highest LTV clientele.
Live chat with clients who visit your online store.
There are other extremely successful ways to engage with website visitors and clients besides email. For example, you might use live chat to connect with website visitors. Many live chat systems allow you to target users who are on specific pages, have been on your site for a set length of time, or have arrived via an email newsletter. Furthermore, live chat allows you to interact directly with your customers, allowing you to answer their questions and concerns while they consider making a purchase.
Google AdWords
Another popular technique for introducing new customers to your business is to use Google’s pay-per-click (PPC) advertising. Google, the world’s most popular website, offers marketers a range of ad kinds, including Google search advertisements, Google shopping ads, and Google Adwords. Google adverts work by matching the keywords in your advertisements to the search phrases placed in the search box. You have a budget for your ad campaigns, and you “bid” on the keywords that are most relevant to you. Google will place your ad on the SERP (search engine results page) if it deems it to be both relevant and within your budget (popular search terms are more expensive to bid on). You only pay when someone clicks on your ad.
Forecast future sales
If you have the capability, you should evaluate market demand and determine whether it is cost-effective. Many strategies, such as keyword research, geographic verification, social media trends, and so on, can be employed to accomplish this. Another novel method of market research? To measure demand, sell things in advance. For example, if you’re trying to decide which of three future things to provide, create pages for each of them, each with excellent product pictures and convincing content. Then designate them as “out of stock” and observe which item gets the most requests for a back-in-stock notification. That is the one to sell.
