We all know that candles play a very big part in our life. They can never be out of trend and they are used on every occasion and event, and you can gift candles to your loved ones to make them feel special. Every product needs packaging to impress the customer and its general perception that whatever the product looks good from the outside it will surely be good from the inside too. First, you have to gather all the attention of the customer. If we talk about candles then how candles smell and how a candle is represented in front of the audience matters a lot. Custom candle packaging adds value to your business and that’s how your sales start to increase.
I will tell you about all the tips with which we can easily grab people’s attention and create impressive candle packaging.
Why do you need to bother with candle packaging?
Let’s just say that selling candles is something you enjoy. You put all of your efforts and soul into it. But your sales are not increasing, have you wondered why? It’s because you haven’t done your packaging in the right way, so people can recognize you and your brand through your customized packaging. You have to link you and your customer and the link we are talking about is your packaging. Which will make you get attracted to it and also convey a meaningful message.
Your packaging needs information:
You need to tell about your brand on a very clear note and it should be simple though. You can customize it right according to you if you want to add texts, graphics, or anything else then you can add anything but you have to leave a space for a piece of basic information so people can get to know and they deserve to know that what kind of product and what kind of brand it is because they are investing their time and money. Your candle packaging boxes should be trendier because that’s what capture’s people’s attention but it doesn’t mean that there would be no clear message about the product. There are two situations, either the customer would be impressed enough to throw it in the basket or if your packaging wouldn’t be good then the customer would return it to the shelf.
What kind of factors we should add to custom candle packaging:
Brand’s logo:
Your custom printed candle boxes need to be recognized. It’s very important to let every customer know that this product belongs to this product and who made this product. Your brand’s name on your packaging will help customers to remember your product and your brand’s name. It will make it easier to create a name among your competitors.
You should give your product some name:
Well, your product should also have a name like if you have a pink candle then you can name it “sweet candle” and the other candle is also pink but its name is “bombshell candle”. Now you can easily create a difference between two candles and that’s how it makes it easier for the customer to decide whatever they are buying is actually whatever they are searching for. If you are not okay with numbers then you can also add different numbers on the customized packaging to create product recognition.
You should also mention what kind of your product is:
Well, there are many types of candles, some of them are scented candles and some of them are 100% natural candles, and the rest of them are gel candles. Every customer has their preferences. You should mention all of your types on the custom candle packaging so the customer can easily get the idea of which one is the best for them without any confusion.
You should also mention what kind of benefits they are offering:
Talk about your product, what you are offering and what other features they have. For example, if your candle is scented then you can also tell them about the particular scent the candle has and write about the hours of the candle when it burns, you can also add that the candle smells so nice and gives you relaxation.
You should mention the ingredients of your candle:
If you mention the ingredients of your candle on the packaging then the customer would start deciding to purchase your product because that’s how he gets to know that he is spending his money on a good thing. Some people are allergic to certain things. It’s good to mention your products. That’s how they get to know whether this candle is good for them or not.
You should also add warnings:
We know that candles are something which relaxes your mind and body but we cannot deny the fact that how they can be dangerous if they are not used correctly. They should add a note about how to burn a candle and also add signs and precautionary measures if there would be any.
You can even add how you decided to start:
We can add your story about where and why you decided to start this and what are your intentions behind all of this. You can add what kind of percentage is going to be in the well-being of communities you support. Your customer would feel great that they are doing a great deed. Custom Candle Boxes also come in the discount offer as well if you get those in a bulk.
