LinkedIn is a professional platform that is used to create professional relationships. And chances are your next client is roaming on LinkedIn, but are you using LinkedIn well to promote your brand?
LinkedIn has revealed that it has almost 810 million members. And owing to the data, it is obvious that the platform is a great place to promote a brand. The great part is that it does not require a huge marketing fund for ad campaigns. If you are one of those business owners looking for the right guide to using LinkedIn to promote your brand, you have landed at the right place. Read this blog to know more about it.
5 Tips To Use LinkedIn To Promote Your Brand
LinkedIn is a humongous platform. It is not easy to tame. It might require time, patience, and strategies. The best part is you can rely on us for the strategies. Have a look at the tips below.
#1 Optimize Your LinkedIn Profile
No matter what niche you belong to, it takes only a glance over your profile to create an impression of your business. To attract potential partners and clients, you have to optimize your LinkedIn profile in the best way possible. An optimized LinkedIn profile helps your target audience to figure out what you are offering. Your banner, headline, and profile summary must outline what you do. These keywords will help you land in the search results of your target audience.
#2 Provide Value To Your Connections
Increasing followers is easy but retaining them is a hard nut to crack. As a marketer, you must create content that helps them stick to your LinkedIn. The priority is to be on their mind when they think of a product similar to yours. One of the best ways to achieve this is by providing connections with a good interaction experience. You can create impeccable content that will help you in this. We recommend you create a content calendar for your LinkedIn. You can use the following prompts for the calendar.
- Question led posts
- Data perspective posts
- How to posts
- Infotainment posts
#3 Post-LinkedIn-friendly video updates
Some studies show that our brains retain more information when watching a video than reading text. And thankfully, LinkedIn has recently started to boost video content. As a marketer, this allows you to create video content for LinkedIn and promote your brand better.
Since videos are easily retainable and understandable, you can create videos that deliver your brand message. Remember that LinkedIn is a professional platform, so try to create videos that resonate with your target audience. You cannot post your TikTok or lipsync videos on LinkedIn.
#4 Embed LinkedIn Widget On the Website
As a brand owner, this is obvious that you must have a website. Then, my friend, you can embed the LinkedIn widget on the website to showcase your LinkedIn presence. A LinkedIn feed on website will help you have a professional approach toward your target audience.
You can easily do this with the help of social media aggregator tools. For your reference, these tools are code free. And you also get a hold of all the LinkedIn widget customization features. You can change the themes and layout of the LinkedIn widget. A well-customized LinkedIn widget packed with engaging content helps you increase your website’s dwell time.
#5 Get Active In LinkedIn Groups
Like other social media platforms, LinkedIn also has groups. These groups are filled with like-minded people. We recommend you choose a group that resonates with your brand. You can get the word out there about your brand by using these groups. You can use these groups to meet professional-minded people. It will help you grow as a business owner and amp up the spread of your business. Remember that you do not have to be promotional in these groups.
There is a difference between forging a relationship and making strong bonding, so be picky when you are interacting with the people in the group.
However, if you cannot find what you are looking for, you can create your group. Make sure that its demand is already there on the platform.
In A Nutshell
Just making a profile on LinkedIn will not land you in the search results of your target clients. You have to be mindful when creating content for LinkedIn. Don’t be afraid of approaching people and have a genuine connection with them. Once you are clear with your intentions, you can start optimizing your content. We also recommend you embed LinkedIn widget on website. It will help you create a social proof of your business on the website.
So what is stopping you now? Use LinkedIn to promote your brand and see your business grow!