Discover is a collection of content that users can access through their mobile devices. These cards include the source information.
The search engine understands what content is useful for the user. It also provides valuable content that can be consulted such as weather and sports results.
It also includes direct access to Google Assistant. Discover users who have used it already recognize the exponential growth in organic traffic, and provide you the SERP features opportunities.
Google News vs Google Feed
What is the difference between Google News and Feed? Many saw the new app as a combination of the best of all the “prototypes” before it was officially announced.
The big difference is that interaction and the interests of the users are more important than the news.
Its primary goal is to improve user experience. Google is well aware of this. This customer satisfaction is the focus of all algorithm updates. This is the foundation of any business.
Google Discover learns from you what you eat directly from your phone and via mobile. It then shows you the complex Artificial Intelligence system it understands and what you’d like to read or learn.
How to use Google Discover for SEO
The interesting part is: How can Discover help you with your online project? Is it able to increase SEO?
Now, how to improve search results on Google? Everything depends on the content. Google insists that only relevant content to your audience will rank your page in the top 10 search results.
It is important to ask: Will it work for other businesses that don’t rely as heavily on content as online stores? These are the likely next developments. E-commerce is currently being tested, and the results seem promising.
How to be featured on Discover
It may seem disappointing, but you can’t do anything technical. It will suffice just to provide relevant content. Also, it will then be added to the Discover shortlist.
How to optimize the content on Google Discover
After seeing Discover and the intent behind the Google service, it is obvious that content is key to digital marketing strategies.
We have seen that current events don’t matter as much as the content. It is worthwhile optimizing old content to ensure it is selected by Google Discover.
Structured data is one of the elements that Google drops in its search algorithm. Google will respond to your search intent and interests.
Loading speed
Loading speed is one of the factors that affect the user experience. Enhanced mobile pages reduce the complexity of web content and this is crucial if you want Discover to include you.
Avoid over-optimization. You should not repeat the keyword like a parrot. Google has evolved.
The best type of content
It is easiest to understand the content Google wants. This can be done by looking at what Google shows, including links, videos, and entertainment. CTR is higher for photos with high quality (greater than 1200px)
You need to be careful because they are only effective if Google can show them. You can sign up for this form.
Keep in mind, too, that the Discover widget allows users to refine their content preferences so you will be able to choose trusted providers, prioritize a subject, or veto it among other fascinating features that Google learns about.
For now, Google Discover has raised high expectations from publishers. Facebook also had great expectations, as are your statistics.
